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  • Writer's pictureGreat Companies

Divami Design Labs, Great Companies SME Business of the Year Award Winner 2020

Name of Company: Divami Design Labs

Founder Name: Naveen Puttagunta

Can you provide us with a description of your business? What was the purpose of starting this business? What issue did it want to solve?

We have been in UI/UX Design space since 2008 with a focus on delivering UX Strategy, User Research, UX & UI Design, and UI Development services for a diverse set of customers. We collaborate with clients not only on the design aspect but also aid them to convert these designs into pixel-perfect screens for mobile, web, smart TV, and wearable applications. 2016 was a turning point in our company. That is the year where we made significant changes to how we were doing things, established where we want to reach, and kind of figured a plan to go after our objectives. But, when we started the business, back n 2008, the term UI/UX was not as popular and most entrepreneurs were not so serious about it. But, the team realized the importance of digital transformation and how it can shape the future. Plus, our internal requirements in the earlier days redefined the way we wanted to go forward and we decided to start off as a design firm.

How is it different from other competitors?

Our emphasis on user research to deliver designs that are exceptional and stand-out, make us the best among similar players in the industry. The success of our company can be attributed to our focus on delivering perfection and ensuring full customer satisfaction. When we take up a project, we make it “our problem” so that our clients can focus on their business. There have been instances where we have gone beyond the scope of the project to do the right thing for the customer. That means playing the devil’s advocate wherever necessary, to ensure no change is unaccounted. Each decision we make is backed by solid reasons and so, more often, our clients agree with them.In our years of industry experience, we have worked with the finest B2B SaaS Platforms, Enterprise Software Product firms, Consumer (including e-commerce) Apps and Platforms, and Corporates undergoing digital transformation.

What and how are the challenges so far? How did you overcome them?

Well, like most startups, we've had a roller coaster ride, which means that we have had our ups and downs as well. Initially, we grew at a rapid pace, and then we did take a hit for a couple of years. I would say, there were miss calculations on our part to predict the market and our plans in approaching it. And, we saw some downtrend in our results, but, for the last four years, we have again started growing at a rapid pace. The future does look much brighter for us as a company. Coming to the challenges, the challenges that we face today are much different than what they were 12 years ago. When we started the company back in 2008, UX UI was not very popular or a known term. Very few entrepreneurs understood what UX UI was and the values it can bring for their business. It was always an uphill battle. Being a nascent industry, the talent pool was also limited. It is true when I say, the initial team was completely trained in-house on the job. But looking back now, these challenges made us resilient and allowed us to grow.

Year of Founding: 2008



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