Woof Yums - SME Business of the Year Award Winner 2025

Name:Jotvinder Singh

Business Name: Woof Yums

Location: New Delhi, India

Award Category / Industry: Pet Food & Nutrition Excellence

Website: www.woofyums.com

Social Media: Linkedin | Facebook | Blogpost

Company Detail:

Woof Yums was incorporated in 2014 as Delhi’s first fresh food tiffin service for pets and strays. Gradually, the company became one of India’s largest pioneers in fresh food and dehydrated food manufacturing for pets.

Unique Selling Proposition / Competitive Advantage:

Pet parents earlier had limited choices — either feeding homemade meals or highly processed options available in the market. Woof Yums filled this gap by offering fresh, nutritionally balanced meals without preservatives.

• For strays, the company provides special subsidised meals without fancy ingredients.

• During lockdown, Woof Yums took the responsibility of feeding around 400 stray dogs daily.

Achievements and Milestones of the Company:

Woof Yums has been recognised and awarded with several honours, including:

• Gurugram Achievers Award

• Skill India Business Award

• Dilli ke Dhakkad by Red FM

• Pet Knight Award by Times of India

The company was also mentioned in PM Modi’s Mann Ki Baat.

A customer’s review:

• Best value for the cost

• Reliable products/services

• Understands customer needs

• Most innovative products/services

Community / Society Service:

Woof Yums feeds 100 strays daily, continuing its commitment to animal welfare and community service.