Vikas Suri of KITCHNRAMA Food Service Equipment Pvt. Ltd.
Great Companies: What are the various services and products provided by your company?
Vikas Suri: Since the last three decades, Kitchenrama food service equipments pvt. Ltd. has established itself as a leader in the commercial kitchen equipment supply industry. Kitchenrama deals in every necessary equipment needed to build an efficient commercial kitchen that saves cost and increases the kitchen’s overall productivity. We provide you big-name restaurant supply company brands with small-town service that’s with you from your first thoughts about your bar, bakery, or other food service business, through delivery and thereafter.
We are one of the fastest growing companies in India, with head office in Delhi and associate branches spread across the sub continent. From facility planning of hotel, restaurants and food courts to importing popcorn machines & other food service equipments for various cinemas & malls, Kitchenrama is your one stop shop for every commercial kitchen equipment need. Our low prices, outstanding customer service and fast shipping, make Kitchenrama the best choice to meet all of your kitchen equipment and food service supply needs.
We introduce ourselves as one of the leading companies in the field of providing Food Service & Refrigeration Equipment in the Hotels and Restaurant Industry with our office being located in New Delhi and associates working out of Mumbai, Chennai, Bangalore, Hyderabad, Kolkata & Chandigarh. Our activates besides supplying Equipments, also includes Facility Planning of Hotel, Restaurants and Food Courts. KFSE`s main line of business in the recent years has been importing popcorn Machines & other Food Service Equipment for various Cinemas & malls.
KITCHNRAMA is also highly active in the arena of Food Service Equipment for any kind of commercial establishment requiring a kitchen namely hotels, bakeries, fast food joints, bars, coffee shops, catering units, industrial canteens, Retail Outlets etc. Working with us gives you the advantage and convenience of obtaining diversified equipment & product from one highly dependable source; we will quote on turnkey jobs this give you the advantage of a single control point, as well as consolidation of shipment.
Great Companies: How do you ensure the efficiency and accuracy of the goods and services provided?
Vikas Suri: We are an ISO 9001 : 2015 company thus we follow our SOP’s as designed internally and monitor the same at different levels. besides these we have clearly defined Roles & Responsibilities at every desk / departments which are adhered too and not to forget our internal trainings of staff from time-to-time to brush their skill n personal growth along with Product Training makes us one of the best in the HoReCa Industry
Great Companies: How was the journey so far?
Vikas Suri: The journey has been exciting with its highs & lows as we all face it in our lives; primarily coz’ of the various business environments we are all exposed to in India due to its socioeconomic & political conditions. We started as a small company way back on September 6th, 1996 & here we are now with a pan india footprint and as one of the leaders in the Hospitality Industry. We today have over 85% market share in the Cinema Industry and have possibly done every Cinema in the country from J&K to Kanyakumari in some or the other way viz. by either the virtue of popcorn & seasoning supplies or concession (popcorn) equipment supplies. We also have a strong presence in the Hospitality Industry in terms of planning & installing Commercial Kitchens with some top brand like Lemon Tree, Nandos and many other names. A brief intro is attached herewith for your reference in a form of our PPT.
Great Companies: What are the strategies you adopt to stay ahead in the race?
Vikas Suri: Innovation, Innovation & Innovation along with perseverance is the only strategy we use to stay in the business. We try and get a new product / technology or at least educate our customers in some newer concepts every year in the business of HoReCa. This keeps our pull alive in their minds and we naturally become their top-of-the mind choice with them. Besides this, we have a large Experience Centre in Delhi where a lot of well-known companies and also start-up companies bring in their ingredients to try their hand on Equipment before they buy which builds their confidence in our brand from a long term perspective.
Great Companies: What are the struggles and challenges you face?
Vikas Suri: Firstly I wish I had more hours than 24 in a day to manage my business & family life despite using the best practices of time management life gets tough at times; Moreover, Time Sensitivity from customers perspective will be more appreciated. Unfortunately, just-in-time deliveries to our customers put a lot of pressure on our system thus making on time deliveries tough & unmanageable at times
Secondly, Price Sensitivity is another challenge we face. Good Technology & Quality range of products comes with a price however, india being a price sensitive markets we get stuck at times on this issue at times. Customers wants the best at no cost. This may be possible in FMCG products but not when it comes to Capital Goods. Thirdly, Regulatory issues. There are a lot of new policies which get introduced time to time which have become challenging when it comes to SME & MSME’s in terms of compliance n subsequently have put pressure in increasing our cost thus reducing margins. Also we are essentially an import based organisation, which comes with its own set of regulatory issues. I think we are heading back to Licence Raj. Lastly, in the current environment where every company is going through a massive stress the government has still not introduced any concrete packages for SME & MSMES’s and its been about 30-40 days now from the day COVID19 issues have started.
Ours is a Capital-intensive business with a big range of Equipments thus all this becomes a challenge in day to day lives of ours.