Vidhya Rana Vyas - Co Founder of LoveForSalad
Great Companies: Please tell me something about the business and how did you come up with such an idea?
Vidhya Rana Vyas: It's amazing to have an idea but it's like all stars lining up for your good will when your team gives a thumbs up and take plunge for you. Every office and college in Ahmedabad has the same story- skipping breakfast and rushing to colleges or workplaces and when hunger yells out of stomach, we gobble anything greasy, easily available junk adding to belly tyre gradually and a grace of health, activeness goes lacking significantly. Being comp-engineers, having a mostly sedentary work style we realised we didn't really have a healthy, easy and yet tasty option for food. Out of dire necessity of good food, healthy taste-lovers and a bunch of geeks- we came up with the marvellous concept of LoveForSalad at our first coffee round with newly welcomed Morphy Richards at office.
Great Companies: What are the various services and products provided by your company?
Vidhya Rana Vyas: LoveForSalad provides four basic categories of salad-
Pasta Salads, Fruit Salads, Green Salads, Sprout Salads with a complementary drink and filler. A nut to end with and wait...some food for thought too- read a beautiful liner/doodle while you have such good food.
Love your health? You'll love LoveForSalad.
Pre-pay Health Packs for 20 days and more.
Great Companies: Why should one choose you over others in this field?
Vidhya Rana Vyas:
1. Classy Quality.
2. Engineer's touch.
3. More than just healthy meal.
Great Companies: What are the struggles and challenges you face?
Vidhya Rana Vyas: Target customers are niche and limited.
Manpower often keep on changing in food industry and training new staff, keeping up with ongoing business, maintaining quality and speed while we chop fresh and then delivering quickly is challenging.
When you prepare fresh, shelf life is limited and deliver in time: scaling is difficult.
Salads for meals are yet not a lifestyle for the masses, so dine-in (easy, stable food business- mass production and serving quick on the table or buffet) doesn't align with our concept.
Great Companies: What do you think are the few main things which are most important for a successful business?
Vidhya Rana Vyas: The product should speak for itself (and you).
· Timely funding, achieving break even and profit- fund utilization smartly thereafter for the growth path.
· Automation as much as possible.
· Strategic marketing. Sales should be on the mind of the founders always.
· Growing Network.