• Great Companies

Varun Sarda, CEO at wtfares




Great Companies: How did you get your idea or concept for the business?

Varun Sarda: wtfares was launched in 2014, after having a bad experience with one of the leading OTAs, since then it has pivoted to solve customers problems. From being India's first company to start free flight cancellations, to now - India's fastest holistic holiday planning engine.


Great Companies: What are the various Services provided by wtfares

Varun Sarda: Our system effortlessly plans holidays within seconds. Integrated with flights. rail products from Europe and even ferries in Greece, our robust engine pulls everything and creates beautiful itineraries.


Great Companies: What makes wtfares different from hundreds of other online travel agencies?

Varun Sarda:

wtfares is unique, to plan effortless holidays.


Great Companies: What are the struggles and challenges you face?

Varun Sarda: Deep discounting from otas.


Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for wtfares?

Varun Sarda: wtfares is scaling rapidly with over 500+ bookings on the system, the plan is to distribute the offering through various channels and consolidate travel products in 1 window. wtfares is already 3x of pre-covid, and pivoted into a holiday booking engine. We aim to grow at more pace.


Great Companies: If you had one piece of advice to someone just starting out, what would it be?

Varun Sarda: Start small and keep pivoting.

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