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Tyronne Devdros, Founder at Soap the digital transformation company


Great Companies: How did you get your idea or concept for the business?

Tyronne Devdros: I launched soap™ the digital transformation company in April 2020 amidst pursuing the Digital Business Leadership Program [DBLP] at Columbia Business School, NYC.


Digital Transformation is about ‘New Thinking to build and implement a sustainable competitive Go to Market Strategy’ for a business amidst market forces. Its sole purpose is to create and deliver optimum solutions to address challenges that a business is currently facing as well as anticipate future challenges, especially in uncertain and turbulent economic times.


Globally and in India, there are large and successful legacy companies in the field of Research, Data Analytics, Strategy, Technology and Transformation Solutions.


Transformation has been a much talked about subject over the past decade or so. The Big Technology and Management Consulting Firms around the world have been designing solutions using Technology and Technological aided tools to help increase human and process efficiency, economize costs, and increase profitability for businesses to enable them deliver higher value to their stake holders and end users. soap [sum of all parts] ™ is a synthesis of the technique, experience, knowledge, and the meticulous pursuance of honing skills over decades in key domains of transformation namely, Research and Data Analytics, Marketing Communication, Strategy, and IOT & Technology, by its key team members.


A business is built with different sources of Capital. (Not necessarily in this order). Any business must raise and create Intellectual, Financial, Human and Technological Capital.

A Business also needs to build on its Social Capital.


[SO.APT] ™ soap’s transformation process can be applied to any industry and business irrespective of its size or scale.


[SO.APT] ™ the soap transformation process is a method to harness the value of all these sources of Capital and to be able to create and unleash a competitive advantage for the business to compete fairly in the marketplace. The soap transformation process also helps a business create ‘social relevance’ for itself in society. While the Big Technology & Consulting Firms focus on the Big-Ticket solutions for their clients,


soap™ caters to entrepreneurs and businesses that would shy away from a strategic solution that recommends a technological revolution either in their business model, culture, processes, and/or organisation/ capital structure. soap™ the digital transformation company was built on this very idea.


We strive to be a brand that helps a business deliver sustained value to its stake holders and end users thereby creating ‘social relevance’ for itself in the marketplace.


Great Companies: What are the various Services provided by soap the digital transformation company?

Tyronne Devdros: ‘A Brand is a Business. A Business is a Brand’. The [SO.APT]™ soap transformation process is a method of ‘Human Intelligence’ fuelled by technique,experience and AI powered Analytical tools that helps a business re-examine its vital stats, dispassionately and purely from the view of all its stakeholders and the overall ecosystem it operates in.

Our key offerings are as follows:

  • Situational Analysis: This function involves a Data Driven discovery method to evaluate and validate the challenge a business is facing in real time while mitigating the risk of losing. It also defines the Unique Quotient [UQ] of a business while creating a sustainable competitive advantage for the business to compete.

  • Prescriptive Analytics: A Problem-solving framework to deliver optimal outcomes for a business to choose from and compete.

  • Go to Market Strategy: Using a Discovery Driven Strategymethod of thinking to ‘Go to Market’ with the same product/ service or ‘Go to Market’ with a new product/ service, both to ultimately deliver sustained value.


Great Companies: What makes soap the digital transformation company different from hundreds of other Strategy Consulting firms?

Tyronne Devdros: We look at Technology as an enabler, wherever required as an impetus to our method of ‘Human Intelligence’.


All transformation solutions do not necessarily have to be supported by a technological re-hash or advancement. ‘You DON’T have to turn the business on its head to get to your Goal’. Transformation as a discipline starts in the human mind. It does need an army of people, a complete make-over of processes or replacement of human capital or a big fat budget to get the job done.


At soap [sum of all parts] ™ our focus is to work with ‘what’s on hand’ and the ‘all hands-on deck approach’ thereby extracting the optimum of current resources be it human, financial, and operational, using our method of ‘human intelligence’ without ‘draining the coffers’ of a business to achieve the goals set by the business. We break the challenge up into micro pieces, study it, test it and then scale. This method allows the business owners to, at an efficient cost, experiment, iterate and arrive at the most optimal outcome to operate and scale.

soap [sum of all parts] ™ as an expression of a belief, a will, and a relentless drive to create, customize, collaborate, and convert a desirable outcome for a business, especially in undesirable business circumstances. We ask the right questions to lead us to the potentially correct solutions. We ‘Simplify Solutions’.



Great Companies: What are the struggles and challenges you face?

Tyronne Devdros: Having launched in April 2020, ‘The beginning of Dark Times ahead’ as I call it, as a start-up enterprise, our biggest challenge was to establish our credentials in a market amidst ‘dampened spirits’ in clients caused by the compounding effects of the COVID-19 Pandemic.


Despite limited resources available to us to promote our services, we earned the trust of a few clients who worked with us over the past 18 months.


Our focus over the next 24 months is build a spectrum of clientele across industries to create our ‘Body of Work’. The effects of COVID-19 Pandemic may have pulled us back momentarily in our pursuit to achieve our business goals for now, but it will certainly not hold us back in our relentless drive to achieve business excellence in time to come.


Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for soap the digital transformation company?

Tyronne Devdros: At soap [sum of all parts] ™ we will continue to invest and focus on our method of ‘human intelligence’ as a key asset of our business offering. Training and Up-Skilling with the latest methods in Strategy and Technology will be our focus to deliver value to our clients.


We will continue to develop tools in Strategy to sharpen our offering. We are also working on collaborations and are considering external funding to build scale to our operations.

Great Companies: If you had one piece of advice to someone just starting out, what would it be?

Tyronne Devdros: Millions of Good Ideas don’t see the light of the day for the lack of funds to support them. They remain unfulfilled dreams of an individual or a group of people who dared to dream but didn’t have the money to make them a reality’.

While that statement might hold true in most entrepreneurial debut’s, I refused to believe in that statement.

When I set out to be an entrepreneur, 18 months ago, after being trained and certified in Digital Transformation by Columbia Business School, here’s what I told myself …

  • Articulate your Business Idea (Hypotheses) clearly and in simple terms.

  • Test YOUR HYPOTHESES. Test It. Test It. Test It. and keep testing it! Don’t go by your Gut.

  • Test your Hypotheses with prospective customers. RECORD THEIR FEEDBACK and ITERATE. You may not like what they say about your idea/ offering but if they must buy your idea in the future, you better get it RIGHT before YOU GO ALL IN!

  • DON’T BORROW MONEY TO SUPPORT YOUR IDEA. BUILD YOUR IDEA WITH THE LITTLE THAT YOU HAVE. BUILD IT SMALL, TEST IT, GET IT RIGHT. Once you get it RIGHT, you will find the money to scale up.

  • As an entrepreneur, develop the WISDOM to find the right idea, have the WILL & DETERMINATION to choose it and the COURAGE to make it endure through the toughest times.



1 comment

1 Comment


Christopher Cardozo
Christopher Cardozo
Oct 21, 2021

Great to read it's really inspiring and very interesting God bless you with all you do.

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