Business Name: Two Cents Consulting
Name: Subramaniam Krishnan and Hemangi Subramaniam
Location: Mumbai, India
Establishment (Year): 2018
Category / Industry: Marketing and Advt
Sub Category / Sub Industry: Digital Marketing
Number of employees: 11-50 employees
Website URL: https://twocents.in/
LinkedIn URL: https://www.linkedin.com/company/twocents-consulting
Company Detail:
Two Cents Consulting (TCC) was born to fulfill the need for result-oriented marketing and business strategy in the market.
Larger companies and those with deep pockets have access to the best-in-class consulting companies. However, more of the large companies cornering the market only leads to monopoly or duopoly which isn’t a great scenario. Competitiveness is needed to drive growth across all segments of the market. TCC was created to satisfy this gap in the market where business and marketing strategy consulting is provided to the below-the-radar players who need to grow their business or maybe even pivot it.
Currently, they provide idea-to-implementation for marketing strategies and tactics. Using their OOMS(SM) approach, they offer
▪ Research and Measurement
▪ Brand Identity
▪ Digital Branding
▪ Content Marketing
▪ Employee Branding
▪ Customer Experience
▪ Sales Empowerment
The solutions to Customer problems:
Problems- They work with below-the-radar companies/brands and help them go to market with their offerings using digital channels and building the marketing strategy.
Solution - Using their OOMS(SM) approach, they offer
▪ Research and Measurement
▪ Brand Identity
▪ Digital Branding
▪ Content Marketing
▪ Employee Branding
▪ Customer Experience
▪ Sales Empowerment.
Unique Value Proposition:
They offer marketing as a plan-and-play service where they work as the in-house team for the brand. They own their business objectives and build strategies to achieve them.
Target Market:
Any company in the revenue range of INR 10 crores and INR 300 crores is looking to grow and increase its revenue. The sectors in which they work are Banking, Financial Services, FinTech, Food, and Technology industries. They have also delivered business results to companies in the Software Product Business, Engineering Services space, Gaming, and Telecom industries.
Company’s Internal Objectives related to innovation, customer service, and operational excellence:
Improve or focus research and development
Streamline core business processes
A customer’s review:
Reliable products/services,
Understand customer needs
Benefits to Employees:
Positive Work Environment,
Effective Communication,
Freedom in the Workplace,
Work-Life Balance
Community / Society Service:
They work with NGOs at no cost.
