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Great Companies

Two Cents Consulting, Winner of the Great Companies Global Business Award - 2022



Business Name: Two Cents Consulting

Name: Subramaniam Krishnan and Hemangi Subramaniam

Location: Mumbai, India

Establishment (Year): 2018

Category / Industry: Marketing and Advt

Sub Category / Sub Industry: Digital Marketing

Number of employees: 11-50 employees

Website URL: https://twocents.in/



Company Detail:


Two Cents Consulting (TCC) was born to fulfill the need for result-oriented marketing and business strategy in the market.


Larger companies and those with deep pockets have access to the best-in-class consulting companies. However, more of the large companies cornering the market only leads to monopoly or duopoly which isn’t a great scenario. Competitiveness is needed to drive growth across all segments of the market. TCC was created to satisfy this gap in the market where business and marketing strategy consulting is provided to the below-the-radar players who need to grow their business or maybe even pivot it.

Currently, they provide idea-to-implementation for marketing strategies and tactics. Using their OOMS(SM) approach, they offer

â–ª Research and Measurement

â–ª Brand Identity

â–ª Digital Branding

â–ª Content Marketing

â–ª Employee Branding

â–ª Customer Experience

â–ª Sales Empowerment



The solutions to Customer problems:

Problems- They work with below-the-radar companies/brands and help them go to market with their offerings using digital channels and building the marketing strategy.


Solution - Using their OOMS(SM) approach, they offer

â–ª Research and Measurement

â–ª Brand Identity

â–ª Digital Branding

â–ª Content Marketing

â–ª Employee Branding

â–ª Customer Experience

â–ª Sales Empowerment.


Unique Value Proposition:

They offer marketing as a plan-and-play service where they work as the in-house team for the brand. They own their business objectives and build strategies to achieve them.


Target Market:

Any company in the revenue range of INR 10 crores and INR 300 crores is looking to grow and increase its revenue. The sectors in which they work are Banking, Financial Services, FinTech, Food, and Technology industries. They have also delivered business results to companies in the Software Product Business, Engineering Services space, Gaming, and Telecom industries.


Company’s Internal Objectives related to innovation, customer service, and operational excellence:

  • Improve or focus research and development

  • Streamline core business processes


A customer’s review:

  • Reliable products/services,

  • Understand customer needs


Benefits to Employees:

  • Positive Work Environment,

  • Effective Communication,

  • Freedom in the Workplace,

  • Work-Life Balance


Community / Society Service:

They work with NGOs at no cost.





3 comments

3 Comments


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