Name: Tiffany Grandchamp Melnik
Business Name: Women Lifting Women
Location: Mendota Heights, USA
Establishment (Year): 2020
Category/Industry: Business Services
Profession/ Specialty: Business Consulting
Website: Www.womenliftingwomen.org
Social Media: LinkedIn
Company Detail:
They help close the gender pay and opportunity gap. They achieve this by directly offering women services for enhancing their skills and knowledge, while also educating organizations about inclusive practices and policy adjustments aimed at empowering women. Additionally, they provide a platform for data analytics focused on diversity, equity, and inclusion.
Unique Selling Proposition or Competitive Advantage:
They are women owned and led. They also have an advisory board that includes men- to help reach men in their mission to close the gender pay gap.
Challenges Faced During the Journey:
The organization faced the challenge of including men into their mission of promoting gender equality. Despite their primary focus on advancing women's opportunities and pay, they understood the importance of engaging men as allies.
Initially, they struggled to identify effective approaches for this inclusion. However, they later developed strategies to achieve this balance.
In their comprehensive consulting suite, the organization offers executive coaching to a diverse audience. They have achieved significant success by coaching men on understanding and empowering women, a service that has gained traction. Their Diversity analytics service has interest from men who are eager to support the cause. These analytics provide them with objective insights for targeted actions.
Advice for Women Entrepreneurs:
They love being an entrepreneur, having initiated the establishment of four companies throughout their life. They believe that entrepreneurship might be an inherent trait for certain individuals. They encourage women who aspire to create something to take the leap and be daring in their pursuits. The individual counters the misconception that entrepreneurship requires assured success, highlighting that it's a mindset. They advise that by preparing for the failure at the forefront, one can get past the fear of taking first step.
