The Muff Liquor Company - Winner of the Great Companies Global Business Award 2025
- Great Companies
- Nov 5, 2025
- 2 min read
Introduction
Recognized as a Winner of the Great Companies Global Business Award 2025 in Premium Spirits Excellence, The Muff Liquor Company has earned a global following for its award-winning Irish gin, vodka, and whiskey. Founded by Laura M Bonner in 2017 and proudly based in Donegal, Ireland, the brand revives a family distilling legacy with modern craft, cheeky charm, and serious quality.
Company Overview
Business Name: The Muff Liquor Company
Founder / CEO: Laura M Bonner
Location: Donegal, Ireland
Award Category / Industry: Premium Spirits Excellence
Website: www.themuffliquorcompany.com
What Makes The Muff Liquor Company Stand Out
The Muff Liquor Company’s portfolio features two premium potato-based spirits (gin & vodka) and a five-part blend Irish whiskey. The house style balances heritage with innovation:
Irish Gin: Potato base; low-juniper profile; infused with mandarin, rosemary, lemon, elderflower, finished with a champagne extract sparkle.
Irish Vodka: Potato base inspired by Granda McClenaghan’s family recipe; six-times distilled for a creamy, crisp finish with a hint of vanilla.
Irish Whiskey: A distinctive blend of five Irish malt & grain whiskies (including virgin oak-matured grain, bourbon-matured grain, sherry-matured malt, double-distilled malt, and triple-distilled peated malt).
From Brand Home experiences (Irish Coffee, Tours & Tastings, Cocktail Classes) to a playful, memorable voice—“Do you prefer gin, whiskey, or vodka? We prefer Muff.”—the brand pairs serious distilling with a light touch.
Giving Back & Community Impact
The Muff Liquor Company supports its community and category through:
Local employment & training, partnering with regional suppliers and hospitality.
Environmental efforts and responsible production practices.
Knowledge-sharing via visitor experiences that celebrate Irish produce, craft, and culture.
Support for associations & groups across the region, strengthening Donegal’s food & drink ecosystem.
Why The Muff Liquor Company Won the Great Companies Global Business Award 2025
A rare blend of heritage, innovation, and consistency. The Muff Liquor Company translates a century-old potato-spirit tradition into contemporary expressions that win awards and devotees alike. The brand’s disciplined craft (from base spirit to final finish), guest experience design, and authentic storytelling set a benchmark in boutique premium spirits.
Founder’s Vision
“Inspired by my grandfather’s poitín and the land that raised us, our mission is simple: craft serious spirits that bring people together—rooted in Donegal, shared with the world.”— Laura M Bonner, Founder & CEO, The Muff Liquor Company
The Road Ahead
The Muff Liquor Company is expanding visitor experiences, deepening international distribution, and exploring seasonal serves and signature cocktails (hello, Pomegranate Mufftini). Future releases will continue to honor Irish ingredients while pushing flavor and finish in distinctive, small-batch ways.
Official Recognition
Great Companies proudly recognizes The Muff Liquor Company as a Winner of the Great Companies Global Business Award 2025 for outstanding contributions in Premium Spirits Excellence. The brand proves that serious quality and spirited personality can—and should—coexist.
