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The Idea Factory - One of the most promising SMEs Brands to watch for in 2022



Company Name: THE IDEA FACTORY


Founder Name: ABIR MOZOOMDAR


Company Detail: The Idea Factory is a Strategy Training, Advisory & Consulting Company, that is working towards India's progress & development, by assisting Organizations to launch new Products/Services & thereby shift Orbits, and build sustainable Innovation Platforms, in the near future. During this pandemic, they are initiating a THOUGHT LEADERSHIP MOVEMENT, a Knowledge Revolution from India.


Location: KOLKATA, INDIA


Establishment (year): 2019


Employee size: 1-10 EMPLOYEES


Funding (type): SELF FUNDING


Business models: Business to Business (B2B)


Business Category: SERVICES (MANAGEMENT CONSULTING)



Top reasons why customers choose to do business with them

The Idea Factory is perhaps, the only Startup in India, that focuses on INNOVATIVE IDEAS around Businesses. Their discussions with Client(s) challenges the status quo and conventional Business Models. The Pandemic hastened changing the entire mindset of Entrepreneurs and Businesses, who are grappling with the new reality. Their programs on Thought Leadership, Growth Partnerships, Orbit Shifting, and Customer Delight attracts many small Entrepreneurs, who are trying to figure out their own ways to succeed. Customized Programs & Value for Money are the other hallmarks that connect them to Customers.


As a result of the recent pandemic, how did they modify their business practices:

During the pandemic times, when the entire Business world almost collapsed, The Idea Factory, fortunately, found itself at the pivot of Business Innovation, in a Digital World. They started organizing Free Webinars, discussing various topics ranging from Innovation & Digital Growth, Startups & MSME's, Alternative Business Models, and Strategic Alternatives. Some of the Programs were even uploaded on their YouTube Channel, and circulated on Social Media.


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