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  • Writer's pictureGreat Companies

Swati Verma, CoFounder at Ungrammary

Great Companies: How did you get your idea or concept for the business?

Swati Verma : Being from a top tech school in India (IIT Roorkee), I had a chance to meet and learn from the best brains. IIT as a platform has given me an opportunity to explore many things and it was during my final days at the college, I got inclined towards the juncture of analytics and creativity. The idea of starting an analytically driven design firm was hence seeded there. Later I realized that this combination fits best in user experience design, and here we are.

Great Companies: What are the various product and services provided by Ungrammary

Swati Verma : Ungrammary is hyper-focused on one particular service, which is user experience design. We are a pioneer in this field and are among one of the best in India.

Great Companies: What makes Ungrammary different from hundreds of other UI/UX design agencies?

Swati Verma : Unlike most service industry companies, we do not intend to build a design factory where our team members have assigned desk jobs. Instead, we try to get selective talented individuals and nurture them to produce top-class work. Each team member can ideate, collaborate with senior members, clients, and external agencies to turn ideas into existence. Ungrammary envisions bringing design's top thought leaders under one roof.

While many UI/UX agencies provide design services, only a handful are highly focused on user experience and emerging as thought leaders. I am glad that we are one of them. For the past two years, we are constantly in top 5 positions in India's creative hub, Mumbai.

Great Companies: What are the struggles and challenges you face?

Swati Verma : When we started, it was hard to work on an idea which no VC firm will fund. We didn't intend to focus on the scale, rather the qualitative approach, although knowing that it would be a challenging and long route. The only way to pursue our dream was to bootstrap and start from the little saving we had from our six months of first jobs.

Another challenge was to tap the global market where the direct competition is with the European countries with their base as a design hub. In the initial two years, we worked hard to built our brand in the international market to get overseas projects. In the third year, we started getting the result. Ungrammary received a commending response for the work we did for our clients in the form of testimonials and international awards. And since then, we have been working consistently hard to build what we envisioned.

Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Ungrammary ?

Swati Verma : We are on a path to become a thought leader in user experience design and represent India globally as a design hub. Within a short span of time, we have worked on large-scale national and international projects. Our portfolio includes Kotak Mahindra Bank, VMware, Fossil Group, Enphase, BARC, Nerolac Paints, and others (non-disclosable) projects with over 60+ brands in 10+ countries.

Great Companies: If you had one piece of advice to someone just starting out, what would it be?

Swati Verma : There is no perfect time to start. Just start. Also, I would like to add that industry is full of wonderful mentors. Don't hesitate to reach out to them.

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