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SWATI SAINI- Founder of Samana: A Brand by Miracle Furnishings


Great Companies: Please tell me something about the business and how did you come up with such an idea?

SWATI SAINI: I am qualified engineer with PGDM top up and was basically into International Sales & marketing of Heavy cables. This turn towards wooden things was bit sudden. Left my job because of some reasons at office and then thought of working as individual cable consultant for manufacturers(I am still doing that), besides that I met few friends who owned some modular furniture showrooms and they wanted me to work with them as partner. Initially I was like, this is just wood which can be sold by anyone but gradually I realized that it also had many creative & technical prospects so I tried to sell a modular kitchen to one of my client and it cracked. During this transaction I learned many things about modular and hardware/fitting and there is how this journey started.

Great Companies: What are the various services and products provided by your company?

SWATI SAINI: We are into designing, consultation and execution of modular and non-modular furniture which includes kitchens, wardrobes, cabinetry units, beds, chairs, sofa, space savers, foldable and any type of furniture that you can think of in your home or office space.

Great Companies: Why should one choose you over others in this field?

SWATI SAINI: We believe in 2S system ie Style(our designs) and Satisfaction(of our client and own team) which makes us different from others.


Great Companies: What are the struggles and challenges you face?

SWATI SAINI:Yes, challenges were there as I am not from same background. I am qualified engineer with PGDM top up and was basically into International Sales & marketing of Heavy cables. This turn towards wooden things was bit sudden. I am not a person who can sell product without complete knowledge of the same, so it was very uncomfortable for me initially to cope up with the situation but yes, learning and trainings always work. So, this is how  I can advise my clients or anyone for a particular product aesthetically as well as technically.

Great Companies: What do you think are the few main things which are most important for a successful business?

SWATI SAINI: Your commitment is very important. If you are committed, things happen eventually, you will come across the ways through which you can achieve your goal. Bhagwad Geeta also explains, if you have started with all your will power.....then it will definitely happen to you.

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