SUPREET KAUR, Founder at SUPREET K®️
Great Companies: How did you get your idea or concept for the business?
SUPREET KAUR: My passion for fashion, art, and craft has been ingrained in me since childhood, and it is this very passion that inspired the creation of my clothing brand. From a young age, I have been captivated by the intricate beauty of handcrafted work, ranging from delicate hand painting to the myriad techniques of hand embroidery. Recognizing the immense value and uniqueness that these techniques bring to garments, I seized the opportunity to establish a clothing brand that wholeheartedly celebrates the art of handcrafting.
As I ventured further into the world of fashion, I became increasingly aware of the industry's need for sustainability. Although my brand may not currently be entirely sustainable, it is a fundamental goal and vision for the future. I firmly believe that luxury and sustainability can coexist harmoniously, and I am dedicated to continuously evolving my brand's practices to align with ethical and eco-friendly principles.
Great Companies: What are the various services provided by SUPREET K®️?
SUPREET KAUR: SUPREET K®️ is a clothing brand that offers a range of contemporary pret wear for women. Our clothing collections are inspired by the beauty of nature, particularly the blooming flowers that grace our surroundings. Within each meticulously crafted collection, you will discover a harmonious fusion of nature's vibrant hues and a light-hearted spirit, capturing the essence of timeless elegance entwined with the ever-changing wonders of the natural world.
Our collections are meticulously crafted with beautiful ruffles and pleat detailing. We incorporate stylish cuts and utilize handcrafted 3D work to create intricate blooming flowers, adding a touch of enchantment to our creations. Each piece carries its own unique story, reflecting the passion and dedication that goes into our designs.
Our clothing line encompasses a wide range of apparel, including dresses, tops, bottoms, tunics, and outerwear.
Great Companies: What makes SUPREET K®️ different from hundreds of other similar service providers?
SUPREET KAUR: Our brand stands out from hundreds of other similar service providers due to our distinctive design aesthetic, which effortlessly blends modern trends with traditional craftsmanship. Every garment is meticulously crafted with meticulous attention to detail and precision.
Furthermore, we are committed to ongoing growth and actively striving to integrate eco-friendly practices and materials into our production processes. By aligning our brand with the rising demand for ethical and sustainable fashion, we aim to meet the needs of environmentally conscious consumers.
Great Companies: What were the struggles and challenges you faced and how did you overcome them?
SUPREET KAUR: As an engineering graduate with no prior background in design, venturing into the realm of starting a fashion label presented me with a unique set of struggles and obstacles. However, my unwavering passion and determination to transform my childhood dream into reality propelled me forward. I fully immersed myself in the vibrant world of fashion, diligently studying various design techniques and keeping up with the latest trends.
Operating a business in the fashion industry also posed its own challenges, particularly when it came to assembling a dedicated team who shared my vision and commitment. Additionally, effectively managing the operational aspects of the business, including production and marketing, brought about continuous hurdles. Nevertheless,
I wholeheartedly embraced these challenges as opportunities for personal and professional growth.
Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for SUPREET K®️?
SUPREET KAUR: In the coming five years, our plans for SUPREET K®️ revolve around several key areas of growth. We intend to fortify our brand identity, diversify our product range, amplify our online presence, forge strategic collaborations, and explore opportunities for international expansion. Through these initiatives, our ultimate goal is to establish SUPREET K®️ as a prominent and esteemed fashion brand, recognized for its exquisite designs and showcased at renowned fashion shows worldwide.
Great Companies: If you had one piece of advice to someone just starting out, what would it be?
SUPREET KAUR: If you're entering the luxury clothing industry, my foremost advice would be to prioritize quality and craftsmanship. By meticulously crafting exceptional products, you can differentiate yourself from competitors and establish a strong brand reputation. It is crucial to understand and cater to your target audience. Invest time in researching their preferences and values, enabling you to create designs that resonate with them deeply. Additionally, focus on effective branding and storytelling to communicate your brand identity clearly. Building a successful clothing brand demands dedication, adaptability, and nurturing customer relationships.