Sublimis Technologies Private Limited
Business Name: Sublimis Technologies Private Limited
Founder’s Name: Karthik Venkataraman
Location: Mumbai, India
Establishment (Year): 2020
Category and Sub-Category: IT
Website: www.sublimis.tech
Social Media: LinkedIn
Company Detail:
Sublimis Technologies, a startup formed with the vision to revolutionize the M/SME Ecosystem through Digital Roadmap, is a SaaS / Enterprise product Company in the IT space that caters complete business transformation and automation of the industries making them cost-efficient through greater market participation, process automation, and remote workplaces. It helps business owners through technological solutions and implementation in rapidly changing environments. Sublimis has designed two disruptive and innovative global products namely, emporium (B2B SaaS Business Propellor Platform) and Brahmaand (Enterprise/SaaS-based Travel Leisure Holiday ERP Platform). Both the platforms have tailormade crafting, end-to-end automation, flexible and easily configurable features allowing clients to choose exactly what they need, real-time integration, device-agnostic, and “affordability”. They are a Make in India Platform for the World supporting the Aatmanirbhar Bharat Initiative.
The MSME industry is the backbone of the Indian economy. They contribute to nearly 37% of the GDP, account for 45% of the total factory output, and make up for 42% of our total export. There are nearly 50 Million enterprises, employing over 110 million people, in this category and it is growing by the day. However, for decades this segment has been wanting to scale up business using technology as an enabler but due to the limited choices and affordability, most of them have not been able to scale up.
The key pain areas and the problem that is being faced by the M/SME Sectors are:-
a) Market Footprint Expansion
b) Scalability of Operations,
c) End to End Supplier Chain Automation
d) Achieving the required transaction speed through efficient integration of third party Payment and Logistics systems,
e) Access to Affordable Technology and capitalizing on it, and
f) Flexibility & Configurability in Choosing Tech Components.
Most of the Current Solution Providers only focus on Enterprises and are beyond the reach of these small-scale sectors and this leaves a significant gap (totally untapped market) for Sublimis to address.
The promoters/founders, having 20+ years of shared working relationship in the tech domain, have a first-hand experience of how the M/SME segment has been deprived of technology access, and, therefore, they know exactly where the gap lies. With no solution being provided for this sector by Enterprise Solution providers and affordability being a key driver, the best way was to form their own company and help empower the businesses of the M/SME Sector by migrating them on a digital road map and helping them scale their business globally through greater market footprint, optimized cost and processes with great profitability and ROI, thereby powering this sector with an exponential growth trajectory.
Unique Selling Proposition / Competitive Advantage:
The following are the key differentiators or USPs of our platforms
1. Vertical Agnostic Platform (Headless)
2. B2C, B2B, and POS Agnostic Platform
3. CRM is built into the platform that covers the entire 360-degree customer journey from Pre Sales to Post Sales.
4. UI/UX Flexibility in their Platform
5. Pay as per Use Model, thereby making Sublimis have one of the fastest implementation times in the Market
6. Do-it-yourself model of Sublimis that doesn’t require an external consultant and/or implementation partner, making Sublimis extremely affordable
7. Focus on Global M/SME Market Segment
𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐦𝐢𝐥𝐞𝐬𝐭𝐨𝐧𝐞𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲:
From Launching in March 2020 - the first year (FY 2020-21) was the prototype year. The focus was on building MVP, testing it, and doing the initial rollout. They successfully rolled out our platforms in the Market by December 2020. The soft marketing/promotion accordingly commenced from January 2021 onwards. They have got about 45+ clients from January 2021 through April 2022 across all Verticals and have demonstrated through their initial revenue traction period that their platforms are completely vertical agnostic as they continue to scale up their platforms to meet the Global needs of their clients. They are now focusing on the distribution of their platforms across APAC and MENA Regions apart from India and SAARC Countries. They have a mix of resellers and their team as part of the Global Business Development Strategy. Their next step is to accordingly scale up as per their Distribution plan in addition to the continuous innovation and enhancement to the basis of their platform their Global client needs and the market requirements.
