Name: Sruti Mitra
Business Name: Nhea Private Limited
Location: Pune, India
Establishment (Year): 2020
Category/ Industry: Manufacturing and Retail
Social Media: Linkedin
Nhea Private Limited is a beauty and wellness brand in the Aromatherapy sector that provides therapeutic grade necessary oil blends in 6 variants namely, Hair Care, Face Care, Body Care, Managing Pain, Emotional Well-being and Single Essential Oils. The journey was started as a D2C brand back in February, 2020 having 1 SKU. Presently, there are 32 SKUs in the company’s portfolios, having a presence on all the main e-commerce sites like Amazon, Flipkart, Myntra, Purple, Netmed, etc. with providing export services to countries like UAE and Netherlands.
Unique Selling Proposition/Advantage:
Nhea Pure Care is the one and only Indian brand that meets the niche segment of manufacturing personal beauty and care products having essential oil blends. Every product category is made using a minimum of 6 to 13 therapeutic grade necessary oils mixed in carrier oil of 2 to 3 varieties. The brand has an in-built R&D of innovative proprietary mixtures and a manufacturing facility. Nhea Pure Care is also engaged in CSR activities for spreading wellness among the underprivileged with the guidance of NGOs and Corporates.
Challenges Faced During the Journey:
Nhea Private Limited faced some challenges like lack of information regarding this not-so-common industry, Finance-related crunches were also to be dealt with. The regulatory standards were also to be complied with. There was a lack of proper guidance and the brand also faced some difficulties in offline distribution.
Advice for Women Entrepreneurs:
Having full knowledge relating to this uncommon industry and also the business that one plans to engage into. Joining good networking platforms in the business sector like BNI that provides guidance in getting many connections and relevant information.