SoulSukh Mental Health LLP - SME Business of the Year Award Winner 2025

Name: Priyanka Kumble

Business Name: SoulSukh Mental Health LLP

Location: Mumbai , India

Award Category / Industry: 𝐇𝐞𝐚𝐥𝐭𝐡 & 𝐖𝐞𝐥𝐥𝐧𝐞𝐬𝐬

Sub - Category: Mental Health Innovation

Website: https://www.soulsukh.com/

Social Media: https://www.linkedin.com/in/priyankakumble07/

Company Detail:

SoulSukh Mental Health & Wellness LLP is a social-impact startup building India’s first hyperlocal, multilingual mental-wellness ecosystem. Their mission is to make preventive mental health resources accessible, affordable, and stigma-free across both urban and underserved rural communities.

Core Offerings

• SoulSukh App – A digital platform consolidating verified mental health professionals, therapy options, yoga/wellness centers, and 24/7 helplines, tailored to user’s language and location (3–5 km radius).

• SukhBot (AI Chatbot) – India’s first multilingual “Mental Health First Aid Bot,” providing real-time emotional support, psycho-education, and local service connections.

• SukhTribe – Community-based peer support groups, facilitated through NGO partnerships, where individuals meet weekly to share, heal, and build resilience.

• SukhStore – A wellness-driven merchandise line (T-shirts, mugs, journals) featuring positive slogans to spread awareness and normalize mental health conversations.

By combining technology, community, and culture, SoulSukh provides an integrated solution for preventive and affordable mental wellness, bridging the gap between awareness and access.

Unique Selling Proposition / Competitive Advantage:

SoulSukh stands apart by being India’s first hyperlocal, multilingual, preventive mental-wellness ecosystem that combines technology, community, and culture under one roof. Unlike existing mental health apps or therapy platforms that focus only on urban, English-speaking audiences, SoulSukh reaches people in their own language, within their own 3–5 km radius, bridging the last-mile gap in access.

Unfair Advantage Lies In:

• Hyperlocal + Multilingual Reach – Delivering helplines, therapists, and support services in regional languages, tailored to the user’s geography.

• Community-Led Model – Through SukhTribe, enabling peer-support groups facilitated by NGOs, making preventive wellness accessible in underserved and rural areas.

• Integrated Ecosystem – Therapy listings, SukhBot AI support, community groups, merchandise, and wellness events consolidated on a single platform.

• Cultural Relevance – Campaigns and services rooted in Indian context, removing stigma and making mental wellness mainstream.

This blend of AI-driven personalization + grassroots community support + cultural adaptation makes SoulSukh a differentiated, scalable, and inclusive solution in the mental health space.

Achievements and Milestones of the Company:

• Valuation: Independently valued at ₹50 crore, reflecting strong market potential and scalability.

• Recognition & Validation: Advanced in national incubation programs – FIIT-Microsoft Unnati AI 2025 (Round 2), NSRCEL Women Startup Program (Round 1), and Surge 5.0 (Round 2).

• NGO & Agency Collaborations: Built partnerships for SukhTribe peer-support groups and identified 400+ NGOs across India through collaborations.

• Team Growth: Expanded to a 17-member team (7 full-time, 10 part-time) covering technology, operations, outreach, and brand building.

• Strategic Partnerships: Collaborated with agencies for technology development, social media, and communications, strengthening brand presence.

• Brand Assets: Developed 30+ original mental-wellness slogans for SukhStore merchandise, with catalog and vendor discussions initiated.

• Industry Contribution: Pioneered India’s first hyperlocal, multilingual preventive mental wellness ecosystem, blending AI, peer-support, and culturally rooted initiatives.

A customer’s review:

• Best value for the cost

• Reliable products/services

• Best service

• Understands customer needs

• Most innovative products/services

Community / Society Service:

Ways SoulSukh Gives Back

• Community Empowerment: Through SukhTribe peer-support groups, individuals from diverse backgrounds come together to share, heal, and build resilience.

• NGO Collaboration: Works with grassroots NGOs and agencies to strengthen community-led mental health initiatives through training, tools, and support.

• Accessibility for All: Provides free and concessional mental health resources, helpline numbers, and AI-driven emotional support in multiple regional languages.

• Awareness & Knowledge Sharing: Creates toolkits, workshops, and campaigns that normalize mental health conversations and reduce stigma.

• Employee Growth & Inclusion: Offers opportunities for young professionals, interns, and part-time contributors to build meaningful careers.

• Positive Culture Building: SukhStore merchandise spreads uplifting, stigma-breaking messages in everyday life, with every purchase funding SukhTribe programs.

• Job & Livelihood Opportunities: Onboards wellness professionals, therapists, and community facilitators to create dignified income streams and recognition.

Through these initiatives, SoulSukh not only builds a sustainable business but also contributes to social change, equitable access, and community well-being.