Snigdha Singh: Winner of the 2025 Great Companies International Women Entrepreneur Award
- Great Companies
- Mar 20
- 4 min read
Name: Snigdha Singh
Business Name: IIC Interactive Labs
Location: Mumbai , India
Category: Business Strategy & Design
Website: Website: https://iiclab.com/
Company Detail:
IIC Interactive Labs is a MarTech (Marketing+Technology) Agency that provides tech solutions to brands for scalable marketing campaigns. Technologies like AR, VR, CGI, Projection Mapping, Metaverse, Gesture Recognition, and many more are utilized for experiential marketing. The company has recently worked with BMW, Star Sports, Kalpataru, Rustomjee, JIO, Deloitte, and many more giants.
Unique Selling Proposition or Competitive Advantage:
At Ink In Caps, brand experiences are transformed through seamless integration of cutting-edge technologies like AI, AR/VR, and motion capture. The strength of the company lies in creating custom digital solutions that solve real business challenges while delivering measurable engagement results. By combining creative storytelling with advanced tech capabilities, it helps brands stand out in a crowded digital landscape, as demonstrated through work with industry leaders like Deloitte, Star Sports, and Amazon.
Challenges Faced During the Journey:
The journey to where Snigdha Singh is today hasn’t been smooth or straightforward; it has been a mix of persistence, reinvention, and embracing the discomfort of growth. The biggest challenges weren’t just external but deeply internal—navigating personal expectations, carrying the weight of leadership, and constantly pushing for clarity in an industry that never stands still.
Building something from the ground up is exhilarating, but it comes with immense responsibility—not just for her, but for the team and the culture being created. Leadership, for her, has never been about authority; it’s about mentorship, setting standards, and ensuring that what is built is meaningful. That weight can be overwhelming at times, knowing that every decision impacts not just a project but the people behind it.
Excellence has always been her non-negotiable, which means never settling for “good enough.” It’s a constant battle between pushing creative boundaries and knowing when to let go. In a space where technology, content, and strategy evolve overnight, staying ahead isn’t a one-time effort—it’s a mindset of continuous learning and adaptation.
Perhaps the hardest part has been breaking personal limits—challenging personal thinking, unlearning what no longer serves, and making peace with the sacrifices along the way. She has never been one to chase work-life balance in the conventional sense because work isn’t just a job—it’s a part of who she is. That has meant being unavailable at times, missing out on things, and recalibrating what free time looks like. But she is incredibly grateful to have a support system that understands this drive, giving her the space to build without guilt.
Every challenge has been a lesson in disguise. The weight of leadership taught her how to build something bigger than herself. The pursuit of excellence showed her the fine line between perfection and progress. The ever-changing nature of the industry forced her to embrace uncertainty, stay adaptable, and trust her instincts. And through it all, one thing remains clear—she wouldn’t have it any other way.
Advice for Women Entrepreneurs:
For women entrepreneurs, especially in leadership roles, the path is less about balancing and more about committing fully to a vision. Here’s why.
Entrepreneurship, particularly for women, is an all-encompassing journey. It’s not about segmenting hours into tidy categories of work and life; it’s about showing up with discipline, focus, and intent every single day. The stakes are high—not just for themselves but for the organizations they nurture. Unlike managing a few responsibilities, being a woman entrepreneur means mentoring, guiding, and nurturing hundreds of individuals professionally, creating a culture that blends excellence with empathy. This is a role that demands unwavering commitment, and achieving it often requires making peace with the fact that personal time may take a backseat—at least in the initial years. This advice is solely for entrepreneurs; on the other hand, for the strong enabling team, work-life balance with upskilling on an everyday basis is essential in the field of strategy and technology.
For the former, a robust support system becomes crucial in this dynamic. A family that understands the vision and provides the space to excel is invaluable. Similarly, a circle of friends who respect the demands of this life—who accept that availability might not always be possible but support aspirations—makes this journey sustainable. These connections create the foundation that allows women entrepreneurs to pour their energy into their work without guilt or hesitation.
To Snigdha Singh, women’s leadership goes beyond hitting targets. It’s about setting high standards, fostering a culture of growth, and creating a nurturing environment that aligns professional excellence with care and responsibility. Women entrepreneurs bring something unique to the table—a blend of resilience, empathy, and the ability to lead with heart and purpose. This isn’t just about breaking glass ceilings; it’s about redesigning them to create structures that support others.
In industries like technology, the ability to humanize innovation is crucial. She firmly believes that technology should serve as the enabler, while compelling storytelling and thoughtful design take center stage. Making tech accessible, impactful, and relatable through visualization is not just a skill; it's a responsibility. And to thrive in this space, continuous learning and adaptability are non-negotiable. Being an entrepreneur means staying curious, evolving constantly, and ensuring that the approach aligns with the changing world.
The industry can do its part by shifting the conversation from “balance” to “empowerment.” Women entrepreneurs don’t need hand-holding; they need platforms that amplify their leadership and celebrate their unique approach to building ecosystems. Recognizing the dual role women play—not just as business leaders but as mentors and cultural architects—is key. By celebrating women who lead with authenticity and resilience, the industry can inspire others to carve their own path.
