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Shrimath Yoga, Winner of the Great Companies Global Business Award - 2022



Business Name: Shrimath Yoga

Name: Krishna Prakash

Location: Bangalore Rural, India

Category / Industry: Healthcare & Wellness

Sub Category / Sub Industry: Alternative medicine/ Therapy/ Wellness and Yoga

Number of employees: 1-10 employees



Company Detail:


Shrimath was founded in 2011 with the vision to offer the wisdom enshrined in Veda, Tantra & Yoga as workshops & courses in a residential setup with a unique blend of ashram learning, home food & simple living.

They are Internationally recognized certifications in Yoga & Yoga Nidra are offered.




The solutions to Customer problems:

Problem-

1) Making it easy for those who wish to learn in a consciously small batch (up to 10) as individual attention was missing in large batch sizes at regular Ashrams and Universities. 2) Participants, mainly from abroad, were looking to learn from practitioners who live the Yogic life than from part-timers or academicians. Shrimath solved this as the entire team lives on campus and they do not do anything other than share this knowledge. 3) Yoga Nidra is the panacea to stress but a certificate course was unavailable and they filled in that gap in 2013 by becoming the first Yoga school in the World to offer certification in the same.


Solution-

1) Help them to structure their life as per dharma using tools and techniques instead of preaching philosophy alone. 2) What gets measured gets done. Many have seen a drop in their stress, diabetes, etc parameters after following our system



Unique Value Proposition:

Shrimath started much before Art of Living & Isha Yoga offered teacher training in Yoga. This helped Shrimath because many participants said that they could envision this need much before many thoughts of it. So, the number of hours their teacher’s team, which fortunately continues to be the same, has put in is the key differentiator. They have completed 70 batches of international teacher training in Yoga & Yoga Nidra in 11 years. The reviews on TripAdvisor differentiate them from others as they are the only Yoga school continuing to be in the top 2 since 2014 and have won all possible awards from TripAdvisor ranging from Certificate of Excellence, Hall of Fame & Travellers Choice.



Target Market:

1) One who wishes to be a certified Yoga / Yoga Nidra Teacher.

2) One who wishes to understand & harness stress for better living.



Company’s Internal Objectives related to innovation, customer service, and operational excellence:

  • Most innovative products/services

  • Improve or focus research and development

  • Reduce waste by a certain amount


A customer’s review:

  • Best value for the cost

  • Understands customers’ needs

  • Most innovative products/services


Benefits to Employees:

  • Positive Work Environment

  • A Fair Salary

  • Job Security

  • Work-Life Balance

  • Offer Training and Development


Community / Society Service:

They work with the local village school daily for 45 minutes. Every course & workshop participant teaches in these 45 minutes to these rural school kids. They pioneered the concept of rainwater harvesting in the village and enabled the construction of tanks for each home through our good wishes.







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