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Shelly Rosenberg - Great Companies Women Entrepreneur Award Winner 2023


Name: Shelly Rosenberg

Business Name: Acorn & Oak

Location: Dallas, USA

Establishment (Year): 2018

Category/Industry: Construction,Real Estate and Architecture Services

Profession/ Specialty: Disability Interior Design

Social Media :Linkedin


Company Detail:

Shelly has approximately 25 years of experience as an interior designer and has started a new company that specializes in creating homes for families with disabled members. Acorn & Oak wants to help people who deal with daily cognitive and hidden issues. Shelly has created a distinctive Sensory Design System with numerous specialist certifications that examines residential and commercial surroundings to maximize safety, health, and well-being in eight categories. Acorn & Oak provides nationwide consultations and a limited selection of therapeutic products, such as organic weighted blankets in an unusual lap size for people who use wheelchairs or need relief away from home, as well as organic mattress protectors and pads for people who have feeding tubes or incontinence issues.


Unique Selling Proposition / Competitive Advantage:

Shelly’s special demographic focuses on helping kids, teens, and families who are dealing with "invisible disabilities" such ADHD, Autism, Depression, Dyslexia, Trauma, PTSD, and Intellectual Disability. This population group experiences hidden difficulties that can be alleviated by changing the environment. Families who don't optimize their living spaces experience more stress and illness. Shelly provides evidence-based design solutions that are not often addressed by designers, who usually concentrate on regulations for mobility-related limitations or the Americans with Disabilities Act.


Challenges Faced During the Journey:

Running a business and raising a child with special needs simultaneously is the Shelly's biggest difficulty. Yet raising a child with special needs has given Rosenberg a unique perspective and the ability to empathize with others who are going through similar things. Another difficulty according to Shelly, is the widespread idea that a disability has a narrow definition, which makes many people assume they do not have or know someone who is disabled. Shelly emphasizes that although often being hidden, all people have or will have some form of disability. Shelly is optimistic that more individuals will realize the value of creating spaces that encourage health and wellbeing as mental health receives greater attention on a national level.


Advice for Women Entrepreneurs:

Discover your WHY, your true North Star, and nothing will be impossible for you to do in pursuit of that goal!



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