Name: Shariann Tom
Business Name: The Cancer Journey Institute
Location: Pacifica, California (just outside of San Francisco) , USA
Establishment (Year): 2017
Category: Training & Coaching
Profession/ Specialty: Training and Coaching
Website: https://www.thecancerjourney.com
Social Media: LinkedIn
Company Detail:
The Cancer Journey Institute is a training and coaching organization dedicated to training individuals worldwide to become Certified Cancer Journey Coaches. These coaches provide support for cancer patients, survivors, and caregivers, focusing on mental, emotional, and spiritual well-being. The institute's programs and services complement the medical treatment by fostering inner healing, aiming for the holistic well-being of the cancer client.
Unique Selling Proposition or Competitive Advantage:
The Cancer Journey Institute distinguishes itself through its unique framework, the S.L.A.M.S. Technique Model, and proprietary tools such as The Cancer Journey Roadmap. These innovations stem from the founder's personal experiences with cancer and over two decades of coaching and coach training. As the pioneer cancer coach training company in the U.S.A., it has a 12-year history of globally training coaches who utilize these frameworks and tools to assist cancer patients, survivors, and caregivers in healing mentally, emotionally, and spiritually throughout and beyond their cancer journey.
Challenges Faced During the Journey:
The founder's transition from a corporate career to establishing The Cancer Journey Institute was profoundly influenced by enduring cancer five times, facing Lymphoma and a Gastric Intestinal Stromal Tumor (GIST). These experiences highlighted their resilience and deepened their passion for life, leading to a profound understanding of "cancering." Despite the fears associated with starting the institute, it was less daunting compared to battling cancer. This journey was not only a formidable challenge but also one of the greatest gifts in their life, driving them to create a support system for others globally.
Advice for Women Entrepreneurs:
Women entrepreneurs are encouraged to trust their intuition and recognize the unique value they bring to the world. Reflecting on one's life history and innate strengths can reveal what one offers uniquely, which becomes their brand and greatest asset. Embracing one's uniqueness and authenticity is emphasised as the key to standing out and fulfilling a needed role.
