Scratch - SME Business of the Year Award Winner 2024

Name: Arjun Shah

Business Name: Scratch

Establishment (Year): 2021

Location: Ahmedabad, India

Award Category / Industry: Advertising & Marketing

Sub - Category: Branding, PR and Advertising, Sales, Lead Generation

Website: thescratch.co.in

Social Media: Linkedin

Company Detail:

Scratch is a full-service digital media and creative agency. Scratch started off in Feb 2021 - during the second wave of the pandemic with a clear focus on providing high-quality services along with a strong focus on a solid team foundation. The derivation of the name comes from the founder, Arjun, coming back from Australia to start things from Scratch - quite literally and also with an idea to build brands from Scratch. The logo is also inspired by the founder's tattoo.

The key services that Scratch provides are:

1. Digital Media Advertising - Running high-budget ads on Meta & Google Networks

2. Branding - Creating unique brand identities along with logo and brand guidelines and brand positioning

3. Web Design and Development

Unique Selling Proposition / Competitive Advantage:

• International Exposure: With the founder working at an ad agency in Brisbane for 3 years - the global exposure and neo school of thoughts have helped Scratch tremendously. Moreover, with a more dynamic approach trickling down to the team and building teams with a strong value of quality before quantity has been a key part of Scratch's success.

• Team Mentality: Scratch focuses on the team. With the global exposure on how to build close-knit teams over having a larger team has been a key driving force in not only giving Scratch an advantage but also retaining clients for longer periods.

• Transparency: Scratch has maintained utmost transparency - with realistic goal setting. Scratch does not mind not closing a deal, but without providing all information beforehand (which at times the clients may not be aware of) Scratch does not proceed.

• Quality: With the work speaking for itself - Scratch has always valued quality over quantity. Scratch may not possess 100+ clients but the clients that are with Scratch have been there since Day 1.

Achievements and Milestones of the Company:

• Designing Tyler Cooney - Modern Ideal CD Artwork

• Designing Kodiak Empire - The Great Acceleration Vinyl

• Nila Spaces Limited (a client of Scratch) - Won the best digital marketing campaign of the year - Proptech Realty Awards

• Awfficacy (a client of Scratch) - won a gold award in web design: Can be viewed here: https://digitalexcellenceawards.com/entries/awfficacy

A customer’s review:

Best Service, Understands my needs, Most innovative products/services

Community / Society Service:

As an organisation fuelled by creativity and music, Scratch routinely offers services pro bono to up-and-coming musicians. Some of the artists that have been provided services are AKOG, The Lucid Wake, Nemophilis, Rohit Vasudevan Diaries, and Kill the King. Scratch believes art and music should be heard and the artists should focus on creating art rather than survival.