Sarika Gulati Gupta, Founder at Reel on Social
Great Companies: How did you get your idea or concept for the business?
Sarika Gulati Gupta: My journey in the Video content creator segment, all started when I got married to a family of filmmakers & media professionals. Having worked with corporates at senior management positions ,I observed that every single day there was a need of Video content but it was too hard to find the right Video Production Agency. Agencies were too expensive or Quality was compromised when video was created by freelancers, thus there was huge opportunity for quality video content.
That’s how Reel on Social was founded to meet this market gap. Our business is bridging the gap between demand & available resources to offer quality video services.
Great Companies: What are the various Services provided by Reel on Social
Sarika Gulati Gupta: AD Films/TVC’s, corporate films, training videos. We generate video variations using multitude story formats. Our portfolio includes long story formats such as corporate video and documentaries to ad films as short as 10 seconds. We also produce product videos, digital campaign films and training videos.
At Reel on Social, we focus on retaining a client with solutions, which are unique, cost effective and curated creatively to meet the target. Thus, we offer end-to-end solutions from ideation to a final film. Our list of clients varies from MNC’s to SME’s. We are successful in creating multiple communities on social platforms with an audience of 1.5 lakh plus.
Great Companies: What makes Reel on Social different from hundreds of other similar service providers ?
Sarika Gulati Gupta: Quality content in affordable pricing is mantra to beat competition. Our expertise of producing high-end solutions in cost-effective manner helps our customer to drive content strategy for social media/TV for their product/services, hence making brand communication /selling/reach easy for them.
Backbone of our company is Industry experts who have experience of working with brands & broadcast television. Our concept driven solution approach helps in providing customized/unique content to our customers.
We have edge over competition with following offerings :
End-to end solutions
High end video production
In house production facilities
Experience of media veterans
Timely & Cost effective approach
Great Companies: What are the struggles and challenges you face?
Sarika Gulati Gupta: Hiring the right talent is always critical for us and we face challenges in this area.
Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Reel on Social?
Sarika Gulati Gupta: In our mission to engage businesses and build communities with video content ,we will continuously push ourselves :
To create Revolution in content creation & Creating Positive difference
To create revolution in content creation by setting up a Content Factory.
To meet the need of business houses for quality video services.
To engaging corporates & communities with video content &nurturing young talent
Shaping Future talent Video +digital Academy. And creating sustainable revenue model
Building communities content & its distribution, Hence making revenue by monetizing. Collaborating with advertisers- Ready & Customized content.
Great Companies: If you had one piece of advice to someone just starting out, what would it be?
Sarika Gulati Gupta: Focus on building unique value propositions while solving problem areas of your target customers and never miss on delivering brand promises.