Sanjana Thakur: Winner of the 2024 Great Companies International Women Entrepreneur Award

Name: Sanjana Thakur

Business Name:  Sanjana Thakur

(Company Name: Charisma)

Location: Thane, India , India

Establishment (Year): 2022 (Brand- Sanjana Thakur)

(Charisma Establishment Year: 2017)

Category: Retail (Fashion Designer / Bridal Wear)

Profession/ Specialty: Pret, Wedding and Bridal Wear

Website Website : https://sanjanathakur.in/

Social Media: Instagram | LinkedIn

Company Detail:

Sanjana Thakur, the Indian designer, has a strong love for design and crafts. It was her dream to build a Made in India label that supports our heritage craftsmanship and brings forward our rich culture and traditional arts.

An Architect by profession, her drive and passion for intricate hand embroidery and love for fashion led to the development of the label Sanjana Thakur.

Her design philosophy is to explore festive wardrobe staples through the pursuit of originality alongside the use of India’s indigenous textiles. The brand embraces a respect for deep-rooted crafts, an awareness of individual motive, and responsibility towards ethical business practices.

They have a pret, couture, festive, and bridal collection, and also custom design outfits for women and men. They have happy clients pan India and internationally.

Unique Selling Proposition or Competitive Advantage:

Their wide variety of new designs true to their brand aesthetics sets them apart. They support heritage craftsmanship and bring forward rich culture and traditional arts. Their designs are inspired by life and nature, reflecting innovation in design, textiles, and embroidery.

Their USP lies in custom designing outfits for clients, suggesting colors that would make them glow and feel confident. This has helped them create a loyal client base.

Their embroidery and designing incorporate love for Indian craftsmanship with modern aesthetics and silhouettes loved by contemporary brides and bridesmaids.

Challenges Faced During the Journey:

The Covid year 2020 put severe stress on the business as operations were not allowed due to increasing cases. It became hard for small businesses to sustain.

Despite challenges, they utilized the time to design their new collection 'Garden of Love'. Financial stress due to lockdown and restrictions prolonged the making of their first collection, but they prevailed and received love and appreciation for both collections.

Advice for Women Entrepreneurs:

Consistency and talent set people apart. In hard times, persistence and never giving up define true heroes. Building on creative strengths and giving clients the absolute best, going the extra mile, as people remember and value a good experience along with great design.