Sajan Mathews Thomas, Founder & Childlike at MySunar Jewels Private Limited
Great Companies: How did you get your idea or concept for the business?
Sajan Mathew: Every Girl child has to mandatorily go through the procedure of ear-piercing. Ear-Piercing when performed at an early age has health benefits. This is a lesser known fact among the parent community.
The procedure of Children’s Ear-Piercing in its current state is unhygienic and unorganised. That’s adding to discomfort in parents. Secondly, the Sunars (Goldmisth) are loosing their traditional piercing skills (the healthier method) to the contemporary method.
The idea was born.
Through this we wish to address;
A) Safe ear-piercing practices for children’s health benefits
B) Create earning opportunities for Goldsmiths by reviving the traditional method.
Great Companies: What are the various services provided by MySunar Jewels Private Limited?
Phase-1 (Currently): Medicated Ear Piercing product for beginners
Clinical procedure and traditional piercing services at home
Post piercing care of 3.5 weeks from the day of piercing to ensure a safety net for parents during the recovery period.
Phase-2: Under 10k Skin friendly jewellery
Phase-3: Piercing “experience” stores
Phase-4: Platform on parenting (story telling subjects)
Great Companies: What makes MySunar Jewels Private Limited different from hundreds of other similar service providers?
We are the first mover’s in baby Ear-Piercing services with safe practices. We have carved out a new industry because of the health benefits it adds to a child and comfort it could add to a parent.
Our competitors are Jewellers. However, ear-piercing product and services is not their core offering and therefore lack the attention required on safety and service experience.
Great Companies: What are the struggles and challenges you face?
Struggle/Challenge no.1 - Covid (As we had quit our corporate career in Jan20, we were left with no choice but to go ahead with the launch in Dec20 )
Struggle/Challenge no.2 - The longer gestation period in the business made my Co-founder to go back to the corporate world.
Struggle/Challenge no.3 - Creating awareness among the parent community on the benefits of traditional piercing over the contemporary method.
Struggle/Challenge no.4 - Justifying our cost to serve a customer.
Struggle/Challenge no.5 - We were lesser known, so sometimes trust issues.
We could overcome these through my learnings from the past (corporate career) and our single biggest focus on the end Goal.
Great Companies: How do you plan to grow in the future? What do 5 years down the line look like for MySunar Jewels Private Limited?
Our Phase-1 growth should come organically (Search engines and References). This is WIP
Our Phase-2 launch is in progress as we speak with a go-live date of 2nd October 22.
Both of the above will help us build in-roads in to customer home and win their love and trust.
Phase-3 and 4 will follow in 23/24.
By Dec 2025 we want to be in the Top-3 “baby” brand in the country.
Great Companies: If you had one piece of advice to someone just starting out, what would it be?
Sajan Mathew: If you have made up your mind to start-up, then be restless to make it work and avoid a Plan-B from the beginning. (Of course do your math's, run your numbers on the current liabilities and responsibilities to pull the right gear at the right time)