• Great Companies

Ritesh Shah, Founder at SwitchBazaar


Great Companies: How did you get your idea or concept for the business?

Ritesh Shah: Everything is start from a vision, from a dream and from a very small but an un-fluctuating hope that one day things will change for a better & large community of Electrical Industry.


I have notice that there is no dedicated B2B marketplace available in India for Electrical goods and services. We have large number of SMEs/MSMEs who are having good quality of products/services, can offer competitive price as well but unfortunately due to small team size and lack of resources they are not in a position to connect with global buyer. To bridge this gap, we have created a web platform where we are connecting global buyers and sellers in the field of Electrical Goods and Services.



Great Companies: What are the various Services provided by SwitchBazaar

Ritesh Shah: SwitchBazaar offers a platform to search from 25 main categories & 600+ sub categories of Electrical Goods & Services. Through SwitchBazaar, SMEs can promote their goods/services to all sizes of companies across the world. Sellers on SwitchBazaar are typically Electrical Manufacturers, Distributors, Dealers, Importers, Exporters & Service providers.


For Seller - How it works:

Step 1: Register with SwitchBazaar

Step 2: Manage Profile

Step 3: Display Products

Step 4: Get enquiry from Buyer across the world


For Buyer - How it works:

Step 1: Search Goods/Services

Step 2: Post Requirements

Step 3: Get Multiple Quotes from the Sellers


Great Companies: What makes SwitchBazaar different from hundreds of other Electrical Goods and Services Firms?

Ritesh Shah: We have many B2B Marketplaces, however based on below points, we are confident on our services and moving ahead.

  • 1st Online Electrical B2B Marketplace in India

  • Global Exposure for Buyers and Sellers

  • No price display = Fair advantage to all suppliers

  • FREE support for all users on pre-post registration / product promotion

  • Marketplace + Technical knowledge/articles + Electrical Industry news at one single place



Great Companies: What are the struggles and challenges you face?

Ritesh Shah: The main cause of the problem is the rigidness and slow speed of users to adapt digital technology, which was directly leading them to process in-efficiencies and reducing marketing exposure as well.


But like they say, beginnings are the hardest. No business becomes super successful fortnight. Taking it to being the problem solver for the larger industrial population of the world was not at all easy. But someone also has said that “Where there's a will there's a way”.


Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for SwitchBazaar?

Ritesh Shah:

• To be a leading Electrical B2B Marketplace for Global Trade

• To be an Essential partner to all

• To Empower Electrical World by making easy to do business anywhere

Based on above mission statement, we will do all kind of activity to make it possible. Currently we have register users from 20 different countries in our platform and we would like to expand the same to 50-60 countries in near future. A dream has come to reality, things have begun to change and that time is not far when each and every electrical business users (i.e. buyer/sellers) will utilize SwitchBazaar platform to solve his business needs.


Great Companies: If you had one piece of advice to someone just starting out, what would it be?

Ritesh Shah: Just follow three basic steps. 1) Dream Big 2) Never Give Up & 3) Believe in yourself.