Business Name: Rexxy.
Name: Kelsey Eyers, Lori Lefcourt & Meredith Reed.
Location: Chicago IL, USA.
Establishment (Year): 2022.
Category / Industry: Marketing and Advt.
Sub Category / Sub Industry: Affiliate Marketing.
Number of employees: 1-10 employees.
Website URL: www.rexxy.co
Company Detail:
Rexxy is the affiliate marketing headquarters. They help brands of all sizes and across all industries to design, build, launch, manage and & scale an organic affiliate marketing program for their brand in order to increase brand awareness, drive sales & build a library of user-generated content.
The solutions to Customer problems:
Problems-
They help brands reduce the risk of traditional digital marketing by building a team of commission-based affiliates who are only paid when they perform. They are also helping a brand to build insurance by creating an exclusive community that their audience wants to be a part of.
Solution-
They work with their clients in 2 different ways. Their team will design, build, launch, manage & scale their client's organic affiliate program with their Enterprise option. Their clients also have the option for self-implementation of their Frameworxx process coupled with office hours calls and community access designed to hold their hand through the process, this is called Playbook.
Unique Value Proposition:
All 3 members of their founding team are previous brand owners who see things from their client’s perspective.
Kelsey designed the Frameworxx process by implementing it into her own business in 2017, so we understand that there is more to affiliate marketing than simply sending someone a free product and giving them a coupon code. What they do, no one else is doing successfully.
Competitive affiliate marketing agencies will use affiliates’ databases to find affiliates for their clients.
They instead use strategic organic outreach and a buy-in process to build a personalized relationship with each and every affiliate and have a process for helping their client save on upfront and risky expenses that usually come with affiliate & influencer marketing.
Target Market:
Their Playbook & Enterprise clients range from single operators to large corporations of both product, service & digital product brands. Their proprietary process can work with brands of all shapes and sizes.
Company’s Internal Objectives related to innovation, customer service, and operational excellence:
Most innovative products/services.
Streamline core business processes.
A customer’s review:
Best value for the cost,
Reliable products/services,
Best Service,
Understands my needs,
Most innovative products/services.
Benefits to Employees:
Positive Work Environment,
Effective Communication,
A Fair Salary,
Job Security,
Freedom in the Workplace,
Work-Life Balance,
Offer Training and Development,
Growth Career Opportunities.
Community / Society Service:
They are providing an option for small emerging brands to scale their programs at an affordable cost. They also give everyday people the opportunity to everyday people looking to create additional revenue streams in uncertain times by creating content and sharing about the brands that they love. what it takes to inspire people to believe in their dreams even if they are small, to create a beautiful reality.
