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Reshma Shah- Founder & MD of Afthonia by ENRE

Great Companies: Please tell me something about the business and how did you come up with such an idea? Reshma Shah: My business is purely an expression of my passion for beauty & in my belief that fashion is an expression of ones personality & individuality.

Great Companies: What are the various services and products provided by your company? Reshma Shah: My company has three verticals. 1) bespoke designing 2) ready to wear saree/ lehenga blouses 3) maintenance, preservation & up cycling of heritage & exclusive garments 4) curator for exhibitions of Indian Handlooms and textile. Great Companies: Why should one choose you over others in this field? Reshma Shah:Loyalty towards my profession. Bespoke designing at competitive costing. Value added services. On time delivery. Recurring value outfits.

Great Companies: What are the struggles and challenges you face? Reshma Shah: To run a business in a stereotype Indian household & society was quite a challenge. I could not give it the desired amount of dedication or attention due to several responsibilities. Then came along my tryst with cancer. Yes, I am a cancer survivor. Having completed my entire treatment in the July of 2019. But inch by inch I moved forward out of sheer love & passion for a great life. To give expression & meaning to my creativity. Great Companies: What do you think are the few main things which are most important for a successful business? Reshma Shah: Passion, adaptability, love.



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