Rena Elizabeth Striegel - Great Companies Women Entrepreneur Award Winner 2020
Rena Elizabeth Striegel
Transition Point Business Advisors
We provide consulting services to family owned businesses. We specialize in succession planning, strategic planning, leadership development and executive coaching.
What challenges have you overcome to reach where you are now
I have overcome bad business partnerships, financial failure and barriers to establish myself in a business environment that does not easily accept women (we specialize in agriculture.) The biggest challenge, however, has been overcoming my own fears and insecurities. I have struggled with Impostor Syndrome - feeling like someone would call me out for not knowing what I was talking about. I know we all struggle with issues like these but after coming through situations where I have felt threatened (bad partnerships), I had a strong desire to hide for fear of what someone might say about me. I now know that what others might say has very little impact. We must be brave in order to achieve what we were put on this earth to do. These challenges have made me stronger and much more resilient.
What message you want to give for other aspiring women entrepreneurs
Entrepreneurship is very complex. You will have the best days of your life and probably some of your worst trying to turn an idea into a business. The one thing that will hold you steady through it all is passion. Knowing WHY you must bring that idea to life and being totally committed to it is absolutely essential. Businesses fail everyday because someone thought it was going to be easy and was not committed to doing the work. If you are committed to doing what is required - no matter what and no matter what anyone else might say or think about it - then go for it. Take the leap and bring your idea into the world!
To what do you attribute your success
Tenacity - pushing through tough times, finding great people to work with, and never being so in love with the product that I couldn't adapt when it was required.
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