Great Companies : Please tell me something about the business and how did you come up with such an idea?
Rehan Dadachanji: The Starter Labs is, in a nutshell, a digital solutions company. From online advertising and social media management to branding and tech development, we offer brands comprehensive solutions to further their growth.
Rehan Dadachanji and Kartik Khanna founded the agency in 2016 with the objective of helping brands grow digitally. Our expertise, be it in the field of Digital Strategy, Branding, Design, or Tech Development, are all tools to achieve a brand’s objectives, be that visibility, brand building, sales, or a combination of them.
Great Companies: What are the various services and products provided by your company?
Rehan Dadachanji: We build all our plans and campaigns around a brand’s objectives and end goals. We often start right with naming a brand and designing its logo and building their website to executing digital marketing plans, be it via Social Media, Google, or 3rd party platforms. The Starter Labs does pretty much everything digital that we believe will positively impact a company.
Great Companies: Why should one choose you over others in this field? Rehan Dadachanji: We got into the industry because we truly believe we can make a difference to a lot of companies out there who are looking to grow. Before founding the company, Rehan worked at McCann Erickson (one of the top 5 ad agencies worldwide), Coca-Cola (New Delhi), and then BookMyShow. Kartik on the other hand was directly involved with a lot of Startups – playing major roles in their digital, tech, and business development wings. Combining their experience and expertise, they saw huge value in creating a company that actively works closely with brands to help them grow. At The Starter Labs, we consider ourselves to be an extension of the client’s team and not an outside agency.
Great Companies : What are the struggles and challenges you face?
Rehan Dadachanji: Finding good people to join you is not always easy! We extend a lot of responsibility to our team members, so recruiting right is a huge priority for us.
Great Companies : What do you think are the few main things which are most important for a successful business?
Rehan Dadachanji: A market for your idea. A brilliant product/service. A solid team to back it up!