Rebecca Houston: Winner of the 2025 Great Companies International Women Entrepreneur Award
- Great Companies
- May 26
- 3 min read
Name: Rebecca Houston
Business Name: Smash Marketing
Location: Norwich , United Kingdom ( UK)
Category: Digital Marketing
Website: www.smashmarketing.co.uk
Company Detail:
Beks Houston is the visionary behind Smash Marketing—a digital agency known for its strategic brilliance, people-first culture, and purpose-driven approach. As the founder and leader, Beks has built more than just a successful business. She has created a thriving ecosystem where creativity, innovation, inclusion, and impact intersect.
Beks' leadership is defined by intention and integrity. She led the charge for Smash Marketing to become a certified B Corp—a powerful step that reflects her belief that business can be a force for good. This achievement underscores her commitment to ethical practice, sustainability, and social impact in every aspect of her company’s operations.
At the heart of Beks’ leadership is her unwavering commitment to her team. She fosters a culture of empowerment, ensuring every team member is trusted to make decisions and supported to grow. Daily team meetings provide a space for collaboration, problem-solving, and camaraderie. Under her guidance, constant learning isn’t just encouraged—it’s embedded into the DNA of the company.
Beks also looks beyond her walls, implementing a program designed to help individuals struggling to re-enter the workforce gain meaningful work experience. Her empathy, coupled with practical action, has opened doors for many and demonstrates her belief in inclusive opportunity and community responsibility.
The warmth of Beks' leadership is felt in the little things too—from the support she offers her team, to the way she brings her beloved dogs into the office, adding to the friendly, welcoming vibe that defines Smash Marketing. Outside of work, she’s a proud wife and mum of two, balancing the demands of leadership with grace and relatability.
Beks Houston isn’t just a great leader—she’s a transformative one. She builds businesses that thrive, teams that rise, and communities that benefit. Her leadership continues to inspire not only her industry but everyone lucky enough to work alongside her.
Smash Marketing doesn’t just do marketing—they transform small businesses into online powerhouses.
Big marketing for small businesses – Smash Marketing makes top-tier digital marketing accessible to SMEs, helping them compete with the big players.·
Results you can trust – Their 6-month money-back guarantee on SEO proves they stand by their work.·
Affordable & transparent – No hidden fees, no contracts—just marketing that works.· Committed to sustainability – The team is on a mission to Net Zero, planting 700+ trees and cutting 70+ tonnes of carbon through Ecologi.·
A team that never stops learning – The company invests in constant upskilling to deliver the latest strategies to its clients.
Smash Marketing is not just a marketing agency - It’s a force for growth, community, and sustainability.
Unique Selling Proposition or Competitive Advantage:
They don't tie their clients into long contracts. They insist on monthly meetings to ensure all are on the same page. They value great communication and offer their clients a link to the project management tool, so clients can see what is booked in and when. They don't outsource, all work is done by the amazing team.
Challenges Faced During the Journey:
They got through 7 years of challenges. Stats say that 40% of agencies failed last year, they have survived and are thriving!
Advice for Women Entrepreneurs:
Follow your dream. Believe in yourself. If you can dream it, you can do it.
