Name: Rasmi Mishra
Business Name: HooLiv Pvt Ltd
Location: Pune, India
Establishment (Year): 2019
Category/Industry: Professional and other Business Services
Profession/ Specialty: Coliving
Social Media: LinkedIn
We've all been students at some point in our lives, and we've all stayed in student hostels/PGs/dormitories. She has stayed in such facilities possibly 25 years back. And, to her amazement, not much has changed over the years. She recalls grumbling about bad infrastructure, a lack of hygiene, limited dining options, and a lack of safety, security, and privacy, among other things. With rising student mobility and enrollment ratios, an increasing number of students are leaving their families to pursue higher education. There has never been a decrease in demand. As a result, these hostel/PG owners never really had an intent to invest in the upgrade and upkeep of their assets as they never really had to struggle to fill the beds. And for the poor students, since all the assets in a locality are of the similar quality, they have no other option but to compromise on their quality of living. Plus, there are always rent escalations every year. All these difficulties and student pain points inspired her to create Hooliv. They are revolutionizing the student housing sector by offering students a new type of coliving in which they not only share a roof but also a set of interests, values, and objectives.
Unique Selling Proposition or Competitive Advantage:
The most distinguishing element of their programs is that they go above and beyond typical offerings to provide students with a more experiential stay. They not only provide them with a roof, but also assist them in their professional development by giving skill-based training, soft skills training, and assisting them in finding internships and job possibilities, among other things.
Challenges Faced During the Journey:
She has been in the industry for 27 years. There have undoubtedly been some pivotal occasions in her long career. From being a delivery head at Sasken and leading a team of over 200 employees to being nominated for the SMART women Techie of the year in 2008, there have been countless such significant moments. But, if she had to pick one, it has to be the day her first business, AllizHealth, was acquired. This was her first entrepreneurial venture, and it was a very fulfilling feeling when they had a very successful exit that generated riches for all stakeholders.
Advice for Women Entrepreneurs:
One should never let people around you dictate what you can do or cannot do. Keep control of your destiny at all times and don't let anything or anyone distract you from your path. Break all stereotypes and don't let anyone put you in a box. As terrible as it may be, the glass ceiling exists for working women and is not a figment of our imaginations. Accept this fact and make every effort to overcome it via sheer hard work, ambition, and perseverance. Never be hesitant to make decisions and pursue one's goals to the utmost extent possible.