Ragini Mishra Roy: Winner of the 2025 Great Companies International Women Entrepreneur Award

Name: Ragini Mishra Roy

Business Name: Keshvi Fashion Llp ( Varanga )

Location: New Delhi , India

Category: Fashion & Apparel

Website: https://varanga.in/

Social Media: https://in.linkedin.com/in/varanga-5750bb1b7

Company Detail:

Varanga is a leading ethnic wear brand known for its elegant and contemporary take on traditional Indian fashion. The collections seamlessly blend heritage craftsmanship with modern silhouettes, catering to women who appreciate both style and comfort.

With a strong presence in online marketplaces like Myntra, Flipkart, and Ajio, Varanga has established itself as a go-to brand for ethnic fashion enthusiasts. From beautifully embroidered kurtas to fusion wear, the designs reflect the richness of Indian textiles while staying in tune with current trends.

Driven by innovation and quality, every piece is crafted with precision, offering customers a perfect balance of tradition and modernity.

Unique Selling Proposition or Competitive Advantage:

1️⃣ Fusion of Tradition & Modernity – Varanga blends classic ethnic craftsmanship with contemporary silhouettes, making traditional wear more versatile and stylish for the modern woman.

2️⃣ Premium Quality at Affordable Prices – The brand offers high-quality fabrics, intricate embroidery, and fine detailing while keeping pricing accessible, ensuring great value for money.

3️⃣ Exclusive & Trend-Driven Designs – Collections are thoughtfully curated to align with seasonal trends, festive occasions, and everyday fashion needs, setting Varanga apart from generic ethnic brands.

4️⃣ Strong Online Presence & Fast Accessibility – With a well-established presence on Myntra, Flipkart, and Ajio, customers can easily browse and purchase designs with seamless delivery options.

5️⃣ Craftsmanship & Sustainable Sourcing – The brand prioritizes handpicked fabrics, ethical production methods, and a focus on craftsmanship, supporting artisans and sustainable fashion.

Advice for Women Entrepreneurs:

1️⃣ Establishing Brand Identity in a Competitive Market - The ethnic wear segment is highly saturated with established players. Differentiating Varanga from competitors required a strong brand identity, consistent storytelling, and a unique design philosophy that blended heritage with modern trends.

2️⃣ Balancing Quality with Affordability - Maintaining high-quality fabrics, intricate craftsmanship, and durability while keeping the price accessible was a major challenge. Through strategic sourcing, process optimization, and direct artisan collaborations, Varanga managed to offer premium designs at competitive prices.