Name: Radhika Bhachu
Business Name: Ndovu
Location: Nairobi, Kenya
Establishment (Year): 2023
Category/Industry: Financial
Profession/ Specialty: Financial Advisory Services
Website: https://ndovu.co/
Social Media: LinkedIn
Company Detail:
Ndovu, is an investment platform that educates, advises and provides easy access to global financial markets, including Africa. Their solution guides their customers through their entire investment journey, to help them reach their money goals. Ndovu helps customers understand financials by learning about customers’ financial goals, such as saving towards kid’s college education or retirement, their return objectives and liquidity needs. Their technology uses their investment engine to maximize returns at risk levels their customers are comfortable with, recommends a passive portfolio whilst keeping costs low with low cost ETFs and diversification, helping them build financial resilience.
Unique Selling Proposition or Competitive Advantage:
Competition exists however most providers in Kenya offer access without any education. They are the first company in Kenya to digitize the mutual fund market and provide digital advice.
Challenges Faced During the Journey:
Slow user uptake- they used partnerships and referrals to increase uptake. They created a referral leaderboard.
Long conversion cycle for fund manager’s trust- Due to the prevalent investment scams in the country, they maximized on having Regulator support for their growth.
