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Prerna Arora, Founder, CEO at Proton Labs

Great Companies: How did you get your idea or concept for the business?

Prerna Arora: The idea for Proton Labs came to me when I noticed a gap in the market for fashion niche marketing agencies. I was interested in fashion and saw that many fashion brands struggled to market themselves effectively. I also saw that there was a need for more personalized and tailored marketing services. That's when I decided to start Proton Labs, with the aim of providing customized marketing solutions for fashion brands.

Great Companies: What are the various services provided by Proton Labs?

Prerna Arora: Proton Labs provides a range of marketing services, including social media marketing, content creation, influencer marketing, performance marketing, photoshoots, email marketing, and branding. We work with our clients to develop tailored marketing strategies that suit their unique needs and goals. We also provide consulting services to help our clients optimize their marketing efforts and maximize their ROI.

Great Companies: What makes Proton Labs different from hundreds of other similar service providers?

Prerna Arora: Proton Labs stands out from other similar service providers because of our focus on one niche where we provide personalized and tailored marketing solutions. We take the time to understand our clients' unique needs and goals, and develop customized strategies that are designed to help them achieve their desired outcomes. We also have a team of experienced professionals who are passionate about fashion and marketing, and are committed to delivering the best possible results for our clients.

Great Companies: What were the struggles and challenges you faced and how did you overcome them?

Prerna Arora: When I started Proton Labs at the age of 18, one of the biggest challenges I faced was my lack of connections in the industry. It was hard for potential clients to trust me and my team to deliver quality results. To overcome this, we focused on delivering exceptional results for our early clients, investing heavily in marketing and public relations efforts, and continuously improving our skills and knowledge in the field. We also faced stiff competition in the industry and worked hard to differentiate ourselves by developing unique and innovative marketing strategies. Our personalized and tailored solutions helped us establish a loyal customer base and attract new clients through referrals. By staying focused on our goals and continually pushing ourselves to improve, we were able to overcome our initial challenges and establish Proton Labs as a leading fashion niche marketing agency.

Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Proton Labs?

Prerna Arora: In the future, we plan to expand our services and reach new markets. We also plan to invest in technology and automation to improve our efficiency and deliver even better results for our clients. In 5 years, we hope to have established ourselves as a leading fashion niche marketing agency globally, with a strong reputation and a diverse portfolio of clients.

Great Companies: If you had one piece of advice to someone just starting out, what would it be?

Prerna Arora: If I were to give one piece of advice to someone just starting out, it would be to choose your clients wisely and only work with those whose products or services you truly believe in. It's important to be selective to build a strong reputation and avoid frustration down the line. I would suggest focusing on clients whose values and goals align with your own and whose products or services you are passionate about promoting. Remember, it's better to turn down clients who aren't a good fit rather than risk damaging your reputation by promoting products or services you don't believe in. By being selective and working with the right clients, you can build a successful business and establish yourself as a trusted expert in your industry



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