Prachi Bhatia - Great Companies Women Entrepreneur Award Winner 2022
PRACHI BHATIA - HOME DECOR
Name: PRACHI BHATIA
Business Name: Chokhat
Location: Ghaziabad, India
Establishment (Year): 2018
Profession/ Specialty: HOME DECOR
Website : www.chokhat.in
Chokhat is a Home Décor brand with a vision to provide products at an affordable price to everyone.
'Chokhat' is a doorway to happiness and love. It resembles the feeling of belongingness and comfort. Most of their products are handcrafted, designed with in-depth precision and accuracy.
When they think of Designer Products, they usually consider them to be expensive and exceed the budget. Chokhat however was born with the idea of bridging this gap between Designer Products and The Price.
They very much understand the needs and the budgets of every middle-class family and therefore ensure that their products are available at affordable prices and in various designs to them with a big difference from the ones available in shops where neither the designs nor the quality is good and the choices are limited.
At Chokhat they apply simple production methods in order to bring down the final cost of the product without compromising on the final quality and the durability of the product.
Starting in 2018 Chokhat is slowly but definitely making its mark when it comes to Home Décor despite being just an online store at the moment. However, it plans to expand its product range to furniture in the near future and establish itself as a complete brand of Home Décor and be the first choice of our customers.
They are committed to our Motto of being an affordable brand at all times and delivering the best products to their customers every day!
Unique Selling Proposition / Competitive Advantage:
Unique designs and irresistible prices are the essence of USP for Chokhat
Challenges Faced During The Journey:
One of the major challenges was low quantity initially and no manufacturing unit was ready to work for them, says Mrs Prachi Bhatia. She has worked with local artisans and an ample amount of time to learn business development.
Advice For Women Entrepreneurs;
One of the biggest things that Mrs Prachi Bhatia wants to share with women is to JUST START, however, wherever. If one keeps on thinking, then they will always remain thinking.
Just hit the road and you will slowly learn how to crawl, walk and eventually run.