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  • Writer's pictureGreat Companies

Nitin Shah, Founder at ICHARS


Great Companies: How did you get your idea or concept for the business?

Nitin Shah: 12 years back when I began my journey into this field, I was struggling with my own challenges. It helped me understand and empathize with other who were going through their own struggles and challenges. I knew I wanted to help them but I also understood that I needed proper practical skills and experience do so effectively. I went through multiple training programs with multiple institutes.


Still at the end of it all I felt I am not there yet. I did not really have a step-by-step process to work with clients. I knew that I knew a lot but did not know how to use my learnings from a practical point of view.


While I was somehow still able to help the clients overcome their challenges, they would from time to time keep having relapses. With all the courses I had attended, I was aware of so many techniques but had no idea which technique to use with which client. I kept asking myself with every client, whether I use CBT with this client or Hypnosis or Metaphors and so on. It wouldn’t be wrong to say that the more courses I attended the more confused and lost I became.


Then one day I was working with a client who as some people say would fall into the category of resistant client. I just wasn’t getting any breakthroughs with him till I used the CBT thought restructuring with the client in a Hypnotic State. And the change that the client experienced was transformational. The client started noticing major observable changes in his life from the next day onwards.


It was this incident that made me understand the true power of integration. I started exploring more and more such integration with clients and the results I began to get were better, faster and more sustainable.


I tried speaking to others, some of them provided interesting ideas about how the integration could work but there was still something missing. It was only when during a class I spoke about the integration and started answering questions related to that, that things began to become crystal clear. I was struggling with integrations because I had learnt these techniques individually in different course by different people who while being very good at what they did, were still operating out of the limitations of the framework or modality they were using.


As I spoke to more and more practitioners about their challenges and why they are not able to integrate different techniques together, the more convinced I became of the need to train practitioners in a way that they learn about these integrations. That they train in a framework that is not influenced by the limitations of an individual modality but that integrates each of these modalities seamlessly.


This conviction became the primary building block for conceptualization of Cognitive Hypnotic Psychotherapy. This was the first course that we offered under ICHARS.

Great Companies: What are the various services provided by ICHARS?

Nitin Shah:

Currently ICHARS offers:

1. Skill building programs:

a. Comprehensive Diploma on:

i. Advanced Psychotherapy Diploma: Cognitive Hypnotic Psychotherapy

ii. Advanced Coaching Diploma: Cognitive Hypnotic Coaching

b. Short Specialized Certificate Course

i. PROS* Anxiety Counselling,

ii. PROS Relationship Counselling,

iii. PROS Social Anxiety Counselling

iv. PROS Sleep Counselling.

2. One on One Consultations

a. Therapy

b. Coaching

3. Corporate Trainings


Great Companies: What makes ICHARS different from hundreds of other Clinical Training and consultancy firms?

Nitin Shah:

When it comes to training programs, our USP is:

1. Focus on practitioners

2. Comprehensive eclectic approach that integrates all major approaches to psychotherapy

3. Extensive practice and lifetime support to our participants

4. Structured Step by Step approach

When it comes to one-on-one sessions:

1. Work with both conscious and unconscious hindrances

2. Focus on observable, identifiable indicators for sustainable changes experienced by clients

When it comes to corporate trainings:

Customised solutions to organisations based on a combination of group sessions and personalised one to one sessions.



Great Companies: What are the struggles and challenges you face?

Nitin Shah:

1. Lack of awareness related to mental health in people at large

2. At times rigidity on part of practitioners and unwillingness to try new approaches


Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for ICHARS?

Nitin Shah:

1. Creating a holistic system that connects, supports, enables all the stakeholders in the mental health landscape (students, professionals, NGOs, Government bodies, general population) through ICHARS Support Foundation and Visit MHP

2. Mobile apps for mental health needs

3. Research papers on the effectiveness of Cognitive Hypnotic Psychotherapy Approach for improving performance and overcoming different emotional challenges

4. College with campus offering masters in Psychology with specialisation in Cognitive hypnotic psychotherapy


Great Companies: If you had one piece of advice to someone just starting out, what would it be?

Nitin Shah: Success of your organisation does not only depend on how well you do what you are passionate about but how effectively and efficiently you are also able to things that are important which you may not be passionate about.


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