Great Companies: Please tell me something about the business and how did you come up with such an idea?
Nitesh Desai: Primex Media Services Pvt. Ltd. is a leading Media Management and Public Relations agency based at Surat. Surat, being diamond and textile hub of the country, lacked an organsed PR Agency which could assist and guide corporates and various organisations on having an access to regional and national media houses to ensure their voice reaches to the people and administration. Primex, came up as a one stop solution to help the corporates in arranging press meets & conferences, preparing press releases, crises management etc. We are also the only PR Agency in Gujarat to have its own wire agency and links with all national and regional media.
Great Companies: What are the various services and products provided by your company? Nitesh Desai: We are a 360 degree Media Management and Public Relations agency. The major services include Press Conference, Media Management, Crises Management, Press Release Creation & Distribution, Online Reputation Management (ORM), Ideations for events & themes which can lead to PR in media.
Great Companies: Why should one choose you over others in this field?
Nitesh Desai: Primex is the only PR agency in Gujarat and probably India to have access to regional and national media with same efficiency. In-house media wire agency and reach to all leading digital portals adds exceptional value to the offerings of Primex which takes us a notch ahead of the others.
Great Companies: What are the struggles and challenges you face?
Nitesh Desai: We started a small venture from a cyber cafe a decade ago with no capital in hand. Today the agency enjoys association with more than 650 topmost clients across the fields and sectors. Establishing a professional PR Agency in a non metro lie Surat and making clients aware about need of an efficient PR Agency was the biggest challenge faced & we are glad to overcome the same.
Great Companies: What do you think are the few main things which are most important for a
successful business?
Nitesh Desai: Success can be achieved with long term goal having short term milestones. Should be ready to adapt the changes.