Nirav Prajapati, CPO at Knackit
Great Companies: How did you get your idea or concept for the business?
Nirav: The idea of creating Knackit platform is with a vision of solving issues in extracurricular talent marketplace. After trying multiple existing platforms, there isn’t anything that fits the requirements of artistic people.
A very common issue that every talented user faces with existing platforms is how can he/she monetize skills. All the platforms focus more on top notch artists and celebs. So it becomes nearly impossible for a mid and low level artist to grow.
With the mindset of providing equal opportunity to artists and talented people. Knackit was built.
Great Companies: What are the various Services provided by Knackit
Nirav: With Knackit, a creator/artist can earn from the very first day. That’s the beauty of this platform. So no more waiting for the end of month or getting so and so followers etc.
Knackit provides each and every individual to share content and earn from it. One of the best ways of monetizing skills is the Tipping system, where viewers can tip on the content posted by creators. Knackit also has a subscription model for creators where creators can create their own subscription packages for followers so that creators can provide exclusive content to fans.
Great Companies: What makes Knackit different from hundreds of other similar service providers?
No other platform provides monetization from Day 1, but Knackit does. There is no denying the fact that platforms like instagram, facebook, youtube do provide monetary benefits. But only to top level creators.
So the mid and low level creators get only virtual engagement and no real monetary benefits.
Great Companies: What are the struggles and challenges you face?
Nirav: User retention is one of the big challenges we see.
The problem is every person has around 1-1:30 hours of every day.
So incorporating 15 mins time for knackit is what has been a challenge for us.
We want to provide quality content to users so that they stay and stick around
Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Knackit?
Nirav: With subscription packages for creators in place. We see knackit as a platform for every influencer to share exclusive content for fans who genuinely look for unique and quality content.
We are looking forward for other monetary benefits for creators and combining other entertainment platforms into a single pane of glass.
Great Companies: If you had one piece of advice to someone just starting out, what would it be?
Nirav: It is important to stick with your goal. In the process, there will be many new things come which derail the progress. These things take time and lots of your patience. The vision should be clear to everyone If every piece of energy and resources is invested in a common goal there is a high possibility you are at the forefront of the market.