Name: Nicole Mazza
Business Name: Relay Technologies
Location: London , United Kingdom ( UK)
Establishment (Year): 2022
Category: Business Services
Profession/ Specialty: Logistic- Freight transport by road - Tech company
Website: https://relaytech.co/
Social Media : Linkedin
Company Detail:
Relay’s purpose is to elevate and accelerate e-commerce through delivery. They expand retailers' full commercial by elevating the e-comm experience for their customers.
Relay builds on China’s proven model, layering in technology and deep expertise to power an asset lite, ecommerce native, delivery network.
Relay was founded in February 2022 by Jonathan Jenssen and Nicole Mazza. The mission is a tech-enabled delivery network, empowering businesses to grow and elevate their e-commerce operations.
With asset-lite pit stops & on-demand delivery fleet options, Relay can easily flex capacity based on real-time demand. For clients, this means no rigid volume caps or surge prices during peaks, providing reliability and consistency for customers all-year-round.
Unique Selling Proposition or Competitive Advantage:
Relay means no more trade-offs for their customers.
Reliable Next day delivery & return 98% On time (minimum!)
Most competitive price in the UK vs incumbent Express and Standard!
Better for the planet.
Structurally Greener, reducing CO2 emissions per parcel
Faster, cheaper & greener deliveries all year round!
Asset-free “pitstops” (local shops, lockers, etc.) offer hyperlocal (<1h), usage-based handover points, replacing suburban depots, bringing the last mile closer to the courier & end consumer.
Challenges Faced During the Journey
Being a young woman in Logistics which is a heavy male-dominated and old industry was a big obstacle to overcome in growing in her career.
Especially when trying to bring disruption, she needed to be able to understand the rules of the current industry in order to be able to break those rules to build something that would beat the incumbents.
Gaining respect in the room when she is the youngest around the table and a woman is hard not just because of those two components but because she is actually part of a startup that is trying to disrupt the space.
So she is up against and being compared to whoever sits across the table of her potential customers - in her case 95% being middle-aged men who have only worked in logistics for most of their careers.
Advice for Women Entrepreneurs:
Resilience and persistence are key, as that is what can prove that gender is not a limitation but a source of strength in their entrepreneurial journey. But also, trust your instincts and believe in yourself! Nobody will make your life easier but you! Keep pushing!
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