Nancy Githoitho - Great Companies Women Entrepreneur Award Winner 2023
Name: Nancy Githoitho
Business Name: Limau Cancer Connection
Location: SAN FRANCISCO, USA
Establishment (Year): 2018
Category/Industry: Social Enterprise and NGO
Profession/ Specialty: COMMUNITY ADVOCATE
Social Media: Facebook
They provide knitted breast prosthesis to black women who have lost their breasts to cancer in Kenya, to boost their self-esteem. They also use the prostheses to educate women on the early symptoms. She started the organization after losing her mother to cancer, she faced a lot of stigma after losing her breast, that made her depressed and eventually passed away.
Unique Selling Proposition or Competitive Advantage:
She made affordable prostheses to women who wear rags, rolled t shirts and cabbage leaves. They donate to hospitals and breast cancer support groups. The women they support survive on less than $1 a day.
Challenges Faced During the Journey:
They have a challenge of funding. They would like to purchase a mobile mammogram bus to access women in the village who can't afford mammograms in order to save lives. They lack funds.
Advice for Women Entrepreneurs:
Starting this organization, made me heal and grieve my mom differently. I encourage all to do a cause that’s greater than them.