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Ms.Jigna Shah, CEO at REVE’ Fashions & Organika




Great Companies: How did you get your idea or concept for the business?


Ms.Jigna Shah: After completing my masters & taking up a highly paid job, I lost my father at young age whose dream I was pursuing being into career chosen by him for me..!

Since that purpose was lost & my interest was no longer to pursue something which my heart didn't allow me..!


I wanted to soar high in sky, wanted to travel different Lands, wanted to meet new people, eat different food & experience life with new learning everyday..!


I went to my professor to take her advice about the career change options & got a vision for future since she had seen me closely during college days as i was very active in various activities, that i am not meant for stereotypes & my creative sense for detailing is very high..! & so to pursue something with Designing..! More precisely, Fashion Designing as my dressing sense was always noticed as outstanding..!

That's how, the best career option for me was Fashion Designing..!

Great Companies: What are the various services provided by REVE’ Fashions & Organika?


Ms.Jigna Shah: REVE' Fashions & REVE' Organika are brands created by Jigna Shah have won lot of National & International Awards as high-end celebrity clothing brand constantly working on Indian Craft generating employment to Artisans, Reviving Indian Craft & producing environment friendly, ethical clothing & organic wellness range..!


REVE' has successfully diversified into Organic Farming too with own Farms in Maharashtra promoting Indian Farm fresh like Mango & Cashews of GI zone..!


Great Companies: What makes REVE’ Fashions & Organika different from hundreds of other similar service providers?


Ms.Jigna Shah: Forte of Jigna Shah with her educational background & Entrepreneurship quality is about understanding various body types & creating Sizing, Silhouettes along with Imparting knowledge, education to clients making them aware about the difference between good quality & bad quality through live videos, Workshops & one to one Retail Experience..!


Jigna Shah being NIFT Mentor for 20 years & Jury for NIFT Final Entrance Exam for 5 Years adds to trust factor..!

Great Companies: What were the struggles and challenges you faced and how did you overcome them?


Ms.Jigna Shah: Finance management, Staff management & Quality Checks were the major challenges during growth years of REVE'..! Journey was like a roller coaster ride..! Understanding the meaning between 2 lines is crucial for any business..!


Jigna Shah made huge losses in initial phase handling factory & labour..!

She faced that challenge for 5 years to come out of losses..! But then, it's said- if you survive in business, you conquer & so success came her way one day..!

Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for REVE’ Fashions & Organika?


Ms.Jigna Shah: Oh, India is a huge economy & growing leaps & bounds with the focus on vocal for Local, foreign designers are tieing up with Indian designers for Indian rich Art & Craft heritage & carrying the legacy abroad..!


Jigna shah is heading G20 summit of P.M.Modi ji with NIFT as an expert to skill Artisans of India & promote Indian Crafts..!


We are working to bridge the gap between Craft & Market approach towards Crafted products doing design development process, making right products, marketing them, & giving clients that hand pick experience all..!

Great Companies: If you had one piece of advice to someone just starting out, what would it be?


Ms.Jigna Shah: Break the barriers of Mind & listen to your innermost voice to chose your Path..! Whole cosmic energy supports you if you are determined, not otherwise..!

Go, Nothing can stop you except your own mind..!!!

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