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  • Writer's pictureGreat Companies

Monica Soto - Great Companies Women Entrepreneur Award Winner 2023


Name: Monica Soto

Business Name: studioMADD

Location: Madrid, Spain

Establishment (Year): 2021

Category/Industry: Interior

Profession/ Specialty: Arquitecture, Workplace and Interior Design

Social Media: LinkedIn Company Detail:

Studio MADD is an architectural firm established in 2022, bringing over 35 years of expertise in architectural design and project delivery across Spain and the United Kingdom.

They are passionate about creating meaningful spaces and delivering experiences that bring people together. Their team of architects, interior designers and creatives are committed to providing innovative solutions tailored to the individual needs of their clients.

Led by Monica Soto and Iñaki Isla, their services encompass architecture, workplace design, and interior architecture, all with a focus on identifying opportunities for meaningful impact.

At StudioMADD they firmly believe in the power of collaboration, where projects come to life through collective efforts. They strive to maintain a harmonious balance and unwavering integrity in all that they do.

Unique Selling Proposition or Competitive Advantage:

Their focus lies in Commercial, Workplace, Education, and Residential sectors, and cover new constructions, repurposing, fit-out and refurbishments. With a profound understanding of each project's vision, requirements, and limitations, they craft environmentally responsible solutions that prioritize the well-being of end users.

Their studio is driven by a strong commitment to the environment, focusing on sustainable initiatives and the use of renewable materials.

Transparency, creativity, and productivity are at the core of their approach. They build relationships with clients, sub-contractors, suppliers, and other project stakeholders in order to ensure effective communication throughout all stages of development.

Challenges Faced During the Journey:

Working in the UK presented its fair share of obstacles, but with unwavering determination and consistent performance, one could soar above them. However, let's not pretend that the concept of a "glass ceiling" doesn't exist.

Since venturing into Spain and taking charge of her own company, the challenges have amplified, like a symphony reaching its crescendo. From female clients who still assume a male leader will enventualy turn up and provide re-assurance, to colleagues who believe a significant other is the key to success.


Alas, machismo and inequality in Spain lag disappointingly behind. Yet, she firmly believe that it will take astute and proactive leadership to reshape mindsets and forge a level playing field where everyone can contribute and infuse the creative process with their unique brilliance.

Advice for Women Entrepreneurs:

First and foremost, strive for consistency in your actions and decisions. Consider finding a an entrepreneurial partner who's got your back and complements your journey like no other. Together, you'll conquer new horizons!

Don't forget to bring your nurturing and empathetic side to work. Just be careful not to shoulder all the caretaking responsibilities. Treat your team like the rockstars they are, recognizing their unique talents and helping them conquer any challenge that comes their way.


Be proud of your knowledge and your hunger for learning. These superpowers, combined with effective leadership, will catapult you and your team to success.

And guess what? You don't have to lead like anyone else. This is your time to shine and do things your way. Remember, the "how" often matters more than the "what"! Wishing you all the luck in the world. Go get 'em!



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