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  • Writer's pictureShubham Parse


Great Companies: How did you get your idea or concept for the business?

Mohit Mohapatra: The idea had been inculcated in my head since childhood as I belong to a family that was into manufacturing beauty and personal care products for the past 20 years. With the right learning from working at a few unicorns and my experience in sales & marketing helped bring NATUREPRO to reality.

Great Companies: What are the various services provided by NATUREPRO ORGANIC SCIENCES PVT LTD

Mohit Mohapatra: NATUREPRO is India's 1st truly sustainable brand. We currently have 7 category leading products, of which our VOLUMIST AMINO SHAMPOO and VOLUMIST RESTORE HAIROIL are our marquee products in the haircare category. We also have India's 1st serum based cleanser and India's 1st face moisturiser without any microplastics in it. We also provide selfcare consulting services to our users with the use of AI and ML technologies.

Great Companies: What makes NATUREPRO ORGANIC SCIENCES PVT LTD different from hundreds of other similar service providers?

Mohit Mohapatra: NATUREPRO is driven purely by 4 standpoints of sustainability : responsible production & consumption, ethical sourcing, climate action and animal cruelty free. Along with these we also make sure to implant sustainability into manufacturing (by using renewable energy), our complete supply chain, packaging and logistics as well. All our products are MADESAFE certified from Australia and are 100% science-nature powered.

Great Companies: What were the struggles and challenges you faced and how did you overcome them?

Mohit Mohapatra: Every challenger brand has to face their own set of challenges. Going against the status quo can sometimes be insanely difficult. We have faced multiple challenges in terms of pan-India operations and marketing in the past; and we still face a few challenges everyday. Having said that, we also possess a strong and lean team that is able to mitigate every challenge we face with frugal and swift methodologies and processes.

Great Companies: How do you plan to grow in the future? What does 5 years down the line NATUREPRO ORGANIC SCIENCES PVT LTD?

Mohit Mohapatra: We have plans of foraying into the retail market by the end of this year, as from past insights we have seen that only about 1.5% of the Indian population shops online actively. The TAM available through retail is really huge and can possibly be home to a few more sustainability driven startups in the consumer packaged goods category. We at NATUREPRO do not have 5 year plans, we rather look at 1 year mission and at 50 years vision. I want the brand/company to outlast the founder(myself).

Great Companies: If you had one piece of advice to someone just starting out, what would it be?

Mohit Mohapatra: To anyone who is just starting out, it is necessary to run multiple pilots before focusing on perfecting the product. Consumer feedback and understanding of consumer trends is really important to be able to launch a consumer brand. In general, people should be consistent and should not give up even when they face challenges in their entrepreneurial journey.



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