• Great companies

Michael Turner- CEO/ FOunder of Better To Best


Great Companies: Please tell me something about the business and how did you come up with such an idea?

Michael Turner: Better To Best focuses on helping business leaders and leadership teams move from Better to Best.  My children helped me come up with the idea and the name for the business.  On a long walk a few years back we were discussing the possiblity of starting a business.  They asked me what the business would focus on.  When I explained it was about helping people get better at what they do they described it as taking people on a journey from one place to another.  From there we agreed the name Better to Best.


Great Companies: What are the various services and products provided by your company?

Michael Turner: One to one coaching in leadership and communication for business leaders.  Those leaders may be senior in their organisations or recently promoted technical leaders like engineers and accountants. 

Leadership team coaching improving cohesiveness and effectiveness.

Both above services improve productivity, engagement, retention, customer advocacy and ultimately profitability.

Great Companies: Why should one choose you over others in this field?

Michael Turner: Accreditation and experience.There are lots of coaches to choose from in the world. Only the best coaches have both accreditation and relevant business experience. I am accredited with the International Coaching Federation as a Professional Certified Coach (PCC) which involves a very rigorous learning and testing process in addition to requiring a minimum of 500 hours of coaching experience.  I also have over 20 years experience leading teams as large as 1000 people.



Great Companies: What are the struggles and challenges you face?

Michael Turner: Balancing time with clients with time working on the business.

Great Companies: What do you think are the few main things which are most important for a successful business?

Michael Turner: 

Crystal clear focus on your why.

Documented strategy.

Hard work and determination to never give up, regardless of how hard things are.

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