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  • Writer's pictureShubham Parse

Mazen Fekry, Founder / CEO at INETWORK Middle East

Great Companies: How did you get your idea or concept for the business?

Mazen Fekry: I have been in the industry for over 15 years. Working in Multinational Companies like Allianz Egypt, Credit Agricole, British American Tobacco, Jazzercise Egypt, The Little Gym Egypt and KidZania Egypt. It all started back in 2012 at Alexandria Egypt with a small startup specialized in Web development and Social Media Management with 3 other partners. After 6 years and two branches we decided to go our separate ways and I sold my shares and started the INETWORK Middle East Agency. We are an empire dominating the market now with a group consisting of 4 subsidery companies specialized in Marketing / HR solutions / Web solutions and PR.

Great Companies: What are the various services provided by INETWORK Middle East

Mazen Fekry: INETWORK Middle East is an award winning integrated Creative Marketing Agency. We offer a full range of creative services, from plan development to brand design. In addition, we offer a fully integrated complement of brand communication products, including; Radio/ TV, Commercial print, signage, apparel, photography, event management, influencer marketing and promotional products. Combining all sides of the industry with the extensive support of our networks, PR, software labs and HR arms, we are able to provide our client with a seamless pathway through the marketing life cycle. Lastly we provide the tools and resources necessary for the client to efficiently execute and maintain their brands.

Great Companies: What makes INETWORK Middle East different from hundreds of other similar service providers?

Mazen Fekry: What we worked on from day one was to make sure we deliver a top-notch service with reasonable prices. Basing all our campaigns on psychology marketing and consumer psychology. This has enabled us to redefine the concept of delivering marketing and advertising activities in a totally new way that customers never expect, keeping them engaged and amazed at the same time.

Great Companies: What were the struggles and challenges you faced and how did you overcome them?

Mazen Fekry: When working out and building physical strength, you must apply a bit of resistance to your muscles. Same goes for business challenges they produce resistance, which develops inner fortitude. As you go through challenges, you become stronger and stronger. Challenges are excellent opportunity for growth. A bumpy road is always the best road to success. Throughout my career, I have been taking challenges and obstacles as motive to go on and strive for more and it has been great so far.

Great Companies: How do you plan to grow in the future? What does 5 years down the line INETWORK Middle East?

Mazen Fekry: We are expanding right now getting our offices over the MENA region. Very soon you will be hearing news about new offices all over the Middle East. Finally, I would advise everyone to do their best in whatever you do and always believe in your true potential and this will eventually pay you much more that what you expect.

Great Companies: If you had one piece of advice to someone just starting out, what would it be?

Mazen Fekry: if I have to then I would go for “Believe”. When you do Believe in your capabilities and dreams you will definitely achieve them no matter what.



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