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Maya CARE Foundation, Great Companies SME Business of the Year Award Winner 2022


Maya CARE Foundation


Business Name: Maya CARE Foundation

Founder’s Name: Manjiri Gokhale Joshi

Location: Pan India (39 cities), India

Establishment (Year): 2014

𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐲 𝐚𝐧𝐝 𝐒𝐮𝐛-𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐲: livelihood for PWDs, Service for the elderly

Social Media: LinkedIn



Company Detail:



Maya CARE has coordinators running helplines in Mumbai, Pune and Bengaluru. Once a request is made, these coordinators connect with the vast network of volunteers and send the best suited volunteer to the senior citizen.

Maya CARE provides a free but professionally run service for the elderly in 39 Indian cities and 4 UK Cities operated by persons with disabilities (PWDS) who earn their livelihood, thus Maya CARE is addressing two social issues: ●Preparing PwDs through intense training/mentoring/coaching to build careers ●Providing free medical, intellectual, emotional, and logistical support to the elderly.

Maya Care aims to fulfil the growing need for enhancing the comfort of senior citizens living in India. During the interactions with senior citizens, each of us at Maya CARE pledge to conduct our duties based on these three simple values:

  • I don the identity of a Maya CARE associate with pride.

  • With the faith that today

  • Will be a turning point in my life

  • The day I chose to assume responsibility for a future

  • Of new learning, self-reliance and dignity.




Unique Selling Proposition / Competitive Advantage:


Maya CARE is the only organization in India and in the UK providing free service to the elderly in their homes and care homes. Maya CARE volunteers include college students, homemakers, working professionals and active senior citizens who visit senior citizens in their own homes to provide services. But as professionals struggle to meet the demands of an active work life, each of us at Maya CARE have pledged to make up for their absence with integrity, responsibility and patience.

Special Services

Sending a courier packages (Domestic/ International)

Getting a visa

Booking airline tickets

Getting passport made

Making arrangements to receive visitors from abroad

Recommending indoor nursing assistance/domestic help

Food services

Recommending doctors, physiotherapists.


𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐦𝐢𝐥𝐞𝐬𝐭𝐨𝐧𝐞𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲


Since Jan 2021 they recruited more than 600 PWDs and presently more than 120 PWD are working. These PWD have taken over the leadership roles in the organization, and are leading the organization towards scale. The number of elderly visits to date is 11860. Milestones: The team of PWDs is not only performing their routine work in the organization efficiently but has also achieved laurels on various platforms like AIMA (All India Management Association) SVP fastpitch while competing with well established and renowned companies. They give different ways to two healthy elderly lead an active life and stay connected with the community.




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