Great Companies : How did you get your idea or concept for the business?
Maryam Ehsan : Since my early childhood I have been eager to become a business owner, the word entrepreneur always caught my attention. I can say my passion and interest in having a company of my own, made me build Market Pro. In the last years of my graduation, I delved into digital marketing, which helped me secure a job as a content writer at Pakistan’s one of the fastest-growing IT companies. It was the start of my professional career and after working for a year I was promoted to Team Lead of the Content Marketing Department in 2019, exposing myself to the core of digital marketing, developed market competitive skills, and learned teamwork and management.
Throughout my job, I worked for in-house teams and saw that when connected with agencies our marketing scope enhanced and reduced the burnout for in-house teams. But could not find an agency that could have the potential to give us a complete team-like or an outsourced marketing department without asking for an arm and a leg. This was the moment I thought of starting my own digital marketing agency - with an aim to bring innovations to the industry and help businesses meet digital excellence through future-proof strategies along with empowering them to outsource their complete marketing department to us.
Great Companies : What are the various services provided by Market Pro?
Maryam Ehsan : Market Pro is a top-tier lead, demand, and digital marketing agency, empowering businesses with best-in-class services and strategies to increase revenue by 10X. We help businesses gain more customers, build a digital presence, and develop funnels to help them achieve their growth goals through Website Design and Development, Social Media Marketing, SEO, Per Click, PR & Branding, Content Marketing, Email Marketing, Affiliate Marketing, Inbound Marketing and Outbound Marketing.
Great Companies : What makes Market Pro different from hundreds of other similar service providers?
Maryam Ehsan : Market Pro is a one-stop platform for businesses to access every type of digital marketing service or solution from SEO to paid ads to content marketing and more. From a startup to a globally acclaimed brand, we strategize, implement, and roll out campaigns to accelerate our clients’ digital excellence.
Our values, mission, and vision along with Market Pro’s sophisticated approach to harness the power of 100+ digital markets backed by emerging technologies - We guarantee results that matter to us and our clients such as expanding operations, increasing revenue, and creating jobs.
Great Companies : What were the struggles and challenges you faced and how did you overcome them?
Maryam Ehsan : Even before launching Market Pro, I was aware of the fact that running a business is not an easy feat. No matter how many emergency funds or clients you have, you should start only if you have a strong sense of ownership. You believe in your idea, you are halfway there. Entrepreneurship is all about a lifestyle, to be honest, loads of worries on your plate, 24/7 working, fear of being judged and always giving tough time to your brain to solve a problem you never thought of.
Like any other business owner, I also faced challenges to make Market Pro successful.
Culture building was one of the most challenging tasks, so I took many initiatives including Employee recognition programs, making open communication channels, and integrating company values into daily operations.
Team development and onboarding like-minded employees was yet another challenge for a startup like us, yet we managed to have 100+ employees now by helping them align their goals with company goals.
Great Companies : How do you plan to grow in the future? What does 5 years down the line look like for Market Pro?
Maryam Ehsan : Being in the developing phase, the next 5 years are very crucial for Market Pro. I have multiple growth plans in the pipeline, some of them are deployed and some of them will be rolled out very soon. A huge part of the company's growth is to expand my team as well as the services. I plan to onboard employees from other parts of the world, not just from Pakistan. While also determined to launch services and solutions like pragmatic advertising, Martech, and Adtech while leveraging technologies like artificial intelligence, generative AI, augmented reality, and virtual reality.
The businesses will sustain by relying on these technologies in the future and Market Pro needs to master the future trends before they emerge.
Great Companies : If you had one piece of advice for someone just starting out, what would it be?
Maryam Ehsan : Just stick to the idea you have in mind, and challenge yourself to turn the dream into a reality. There are no shortcuts to success nor is it easy to achieve anything. Entrepreneurship is full of challenges and struggles, requiring untiring efforts, passion, and ownership. My advice for new entrepreneurs is to stay focused and believe in yourself. You will experience failures and sometimes your own people will leave you, but that doesn't mean you stop hustling. Follow your dreams and to do so, be ready to pay the price as well. Stay passionate and persistent, you will surely succeed.
LinkedIn: You can follow me to learn more about my entrepreneurial on my LinkedIn Maryam Ehsan.
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