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  • Writer's pictureGreat Companies

Markelytics Solutions, Great Companies SME Business of the Year Award Winner 2021

Company Name: Markelytics Solutions

Founder Name: Jasal R Shah

Category and Sub-Category: Market Research

City: Bengaluru

Year of Founding: 2003

Can you provide us with a description about your Brand / Company:

With 18 years in business and operational reach in 80+ countries, Markelytics Solutions is a leading Market Research agency providing end-to-end research solutions. Established in 2003, today, the company is a part of market leader Cross-Marketing Inc. which is listed on the Tokyo Stock Exchange. Over the years, Markelytics has become synonymous with trust, transparency and business transformation among its clients across the globe covering Asia, Africa, Middle East, America & Europe. Markelytics promises to scale up the businesses of clients and partners through its comprehensive & agile research solutions. The notion of providing all the research solutions under one roof highly resonates with the company’s offerings, which are technologically advanced and helps clients reduce timelines and cost coupled with enhanced accuracy and quality.

More than 25+ research offerings provided by the company are categorized under three verticals, viz. Service Bureau, Digital Research & DIY Research Platforms. The offerings include, Online Qualitative Solutions, Panel Management Solutions, Global Data Collection (Online Panels, Field Services, CATI), Global Project Management, Multi-Country Studies, MR Full-Service Research, Syndicated Research, Data Processing, Advanced Survey Programming, Visual Graphics & Reporting, Healthcare Studies, Ethnographic Studies, Vehicle Clinics, Feedback System Management Platform, Brands & Private Communities Platform, among others. Markelytics also has specialty panels that include a proprietary

Healthcare Panel set up with extensive reach in North America and Europe along with Consumer Panel, B2B Panel & HNIs Panel.

USP / Competitive Advantage:

Having started as an offshore market research company today, Markelytics has spread its wings to cater to its clients' wider needs across the globe. Under its umbrella, there are quite a few companies like Velocity MR - a new age insights company, Velocity Healthcare – an SBU to serve healthcare clients, Zippy Opinion – an online global consumer panel brand, My Medical Panel – an online global healthcare panel brand, and soon-to-be-operational SAAS-based brand Avidestal Technologies.

The biggest USP lies in the technological integrations in research processes that have added efficiency & effectiveness to the research projects. Moreover, this is one among very few companies worldwide to have such a research offerings portfolio.

Your accomplishments, milestones achieved so far:

In 2008-09, our MD/CEO was elected as the council member for the prestigious global research association ESOMAR; expanded the company portfolio from offshore agency to global research organization offering a gamut of services & solutions; Launched four brands to provide niche services to clients and working on launching SAAS-based brand, Avidestal Technologies with four products.

Target Customers:

Global Research Organizations, End clients across the sectors, viz. E-commerce, Healthcare, Smartphones, Travel & Leisure, FMCG, Ad Agencies et al.



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