Marie Johnstone: Winner – Women Leader in Luxury Real Estate Marketing & Client Experience Excellence | International Women Awards 2026
- Great Companies
- Aug 4
- 4 min read
The 8th International Women Awards 2026 by Great Companies celebrates exceptional women leaders who are redefining industries through innovation, expertise, and purpose-driven entrepreneurship.
Among this year's distinguished winners is Marie Johnstone, Founder and Managing Director of Wilson Property Group, honored as the Winner – Women Leader in Luxury Real Estate Marketing & Client Experience Excellence.
Based in Edinburgh, Scotland, United Kingdom, Marie has transformed the luxury real estate experience by combining international marketing, cutting-edge technology, and highly personalized client service. Through Wilson Property Group, she has built an award-winning independent estate agency that delivers bespoke property marketing strategies while connecting premium Scottish homes with buyers across the world.
Company Overview
Founder: Marie Johnstone
Business: Wilson Property Group
Location: Edinburgh, Scotland, United Kingdom
Founded: 2021
Category: Luxury Real Estate Marketing & Client Experience Excellence
Industry: Luxury Real Estate & Property Consultancy
Website: https://wilsonpropertygroup.co.uk/
Elevating Luxury Property Marketing
Wilson Property Group was founded with a clear vision:
To redefine the luxury property experience through exceptional service, bespoke marketing, and global reach.
Rather than following a one-size-fits-all approach, every property receives an individually tailored marketing strategy designed to maximize visibility and achieve the best possible outcome for clients.
The firm's specialist services include:
Luxury Property Sales
International Property Marketing
Premium Property Valuations
Off-Market Property Sales
Buyer Representation
Property Consultancy
Luxury Home Marketing
Property Negotiation
Concierge Selling Services
Strategic Property Advice
By combining local market expertise with international exposure, Wilson Property Group helps sellers connect with qualified buyers across 34 countries, significantly expanding opportunities for premium property sales.
Boutique Service with Global Reach
What sets Wilson Property Group apart is its commitment to providing a highly personalized client experience while leveraging world-class marketing technology.
Unlike traditional estate agencies, Wilson Property Group integrates:
International Property Advertising
Digital Marketing Campaigns
Professional Photography & Video
Tailor-Made Marketing Strategies
Off-Market Sales Opportunities
Personal Property Consultancy
End-to-End Transaction Management
Every client benefits from a dedicated property consultant who manages the complete sales journey—from valuation and marketing through negotiations and successful completion.
The company believes selling a home should never feel overwhelming.
Instead, it should be a seamless experience built on trust, communication, and expert guidance.
A Vision Built on Experience
Before launching Wilson Property Group, Marie built an impressive career spanning more than three decades in sales and business leadership, alongside over eighteen years as a successful business owner.
Her background in finance gave her a strong commercial foundation, while years of senior operational leadership helped her understand the importance of strategic planning, customer relationships, and delivering measurable results.
Recognizing an opportunity to challenge conventional estate agency models, she established Wilson Property Group as a boutique luxury agency dedicated to personalized service rather than transactional sales.
Her vision was to create an organization where every client feels valued, every property receives individual attention, and every transaction reflects the highest standards of professionalism.
Competing Through Excellence
Entering the highly competitive luxury real estate market presented significant challenges.
Wilson Property Group competed against established national agencies with larger budgets, stronger brand recognition, and extensive client networks.
Rather than trying to compete through scale, Marie focused on delivering exceptional value through:
Outstanding Client Relationships
Local Market Expertise
Superior Property Presentation
Strategic Digital Marketing
International Buyer Networks
Personal Service
This commitment to excellence gradually earned the trust of homeowners seeking a more personalized and results-driven experience.
Today, Wilson Property Group has established itself as one of Scotland's respected independent luxury estate agencies, demonstrating that exceptional service remains one of the most powerful competitive advantages.
Redefining the Client Journey
Marie believes buying or selling a home is far more than a financial transaction.
It is a deeply personal milestone that deserves empathy, guidance, and expert support.
Her client-first philosophy is reflected throughout the company's concierge-style approach, where every aspect of the process is carefully managed to reduce stress and maximize results.
Whether representing a family home or a multi-million-pound luxury property, Wilson Property Group delivers the same unwavering commitment to professionalism, transparency, and exceptional customer care.
This dedication has become the foundation of the company's growing reputation both within Scotland and internationally.
Leadership Built on Integrity
Marie leads with authenticity, accountability, and respect.
She believes successful leadership begins with setting an example and treating others with fairness, integrity, and professionalism.
Her philosophy emphasizes:
Leading by Example
Ethical Decision-Making
Strong Relationships
Continuous Innovation
Accountability
Client Trust
These principles have enabled her to build an organization where long-term relationships matter more than short-term transactions.
Advice for Women Entrepreneurs
Marie encourages women entering entrepreneurship—particularly traditionally male-dominated industries—to trust both their expertise and their instincts.
Her advice includes:
Believe in your knowledge and abilities.
Build credibility through consistent results.
Invest in lifelong learning.
Surround yourself with supportive mentors and networks.
Never compromise your values.
Let your unique leadership style become your greatest strength.
She believes that professionalism, resilience, and exceptional service will always speak louder than stereotypes or assumptions.
The Future
Wilson Property Group continues to strengthen its position as one of Scotland's leading boutique luxury real estate consultancies.
Future goals include:
Expanding international buyer networks.
Enhancing digital property marketing.
Growing off-market luxury property services.
Delivering even more personalized concierge experiences.
Continuing to redefine premium real estate across Scotland.
Its vision is clear:
To become the benchmark for luxury property marketing by combining innovation, international reach, and exceptional client service while helping clients achieve outstanding results with confidence.
Official Recognition
Marie Johnstone has been honored as the Winner – Women Leader in Luxury Real Estate Marketing & Client Experience Excellence at the 8th International Women Awards 2026 by Great Companies, recognizing her outstanding contribution to luxury real estate, innovative property marketing, client-centric leadership, and entrepreneurial excellence.
About the Awards
The International Women Awards by Great Companies celebrates women entrepreneurs, founders, executives, and innovators who are creating meaningful impact through leadership, innovation, and purpose-driven businesses. The awards recognize inspiring women whose vision, expertise, and dedication are transforming industries, empowering communities, and setting new standards of excellence across the globe.