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Marie-Christine Jené: Winner of the 2024 Great Companies International Women Entrepreneur Award


Name: Marie-Christine Jené

Business Name: ITANOVA (Innovative Training Academy SAS)

Location: Paris , France

Establishment (Year): 2014

Category: Information Technology

Profession/ Specialty: IT, E-learning

Social Media : LinkedIn


Company Detail:

ITANOVA specializes in the conception, development, and delivery of the Easyprof authoring software, a leading solution in the e-learning domain. Their mission is to empower trainers and subject-matter experts across corporate and educational sectors worldwide, enabling them to create engaging, interactive e-learning courses effortlessly.


Easyprof stands out for its user-friendliness, versatility, and efficiency, transforming the way knowledge is shared and consumed, making learning accessible and captivating for everyone.


Unique Selling Proposition or Competitive Advantage:

The authoring software transcends the conventional boundaries of e-learning creation tools by combining unparalleled ease of use with the capability to produce profoundly impactful and varied educational content. This unique fusion is born out of their deep passion for education and a meticulous response to extensive customer feedback, setting their tool apart as the most adaptable and intuitive in the market. It uniquely empowers users to craft a wide array of pedagogically rich experiences without any need for coding, meeting the most demanding training needs. This capability ensures that, while user-friendly, the software does not compromise on the depth and differentiation of the e-learning content it can generate, making it a preferred choice for creators seeking both simplicity and power in their educational endeavors.


What truly sets their offering apart is their philosophy that technology should serve humanity, not the other way around. This belief drives them to develop cutting-edge solutions that empower both trainers and learners by making advanced educational technologies accessible and easy to use.


Moreover, their commitment to excellence is further demonstrated through their support services. They provide swift, personalized assistance to their users, ensuring that their experience with the software is not just satisfactory, but exceptional. This dedication to supporting their customers’ success reflects their core values and is a critical component of their competitive advantage.


In essence, the software is more than a tool; it is a bridge between technology and human potential, designed to enhance the learning experience in outstanding ways. This holistic approach to product development and customer service is why users prefer their solution over others.


Challenges Faced During the Journey:

Facing a pivotal moment in her career, Marie-Christine Jené encountered a profound professional crisis. Amid the turbulent financial climate of 2010-2012, her entrepreneurial venture faced bankruptcy, compounded by betrayal from a senior executive. However, instead of succumbing to defeat, after a moment of disappointment, she embraced this challenge as an opportunity for growth and renewal.


Determined to persevere, she founded a new company, leveraging the same innovative products and services. She rallied the core team from her previous enterprise, retaining valued shareholders, and embarked on a journey of reconstruction and resilience. This strategic move not only salvaged their collective efforts but also propelled them towards successful consolidation from 2014 onwards.


This experience was transformative. It honed her resilience, fortified her leadership, and underscored the importance of adaptability and unwavering determination. Marie-Christine emerged more seasoned, both personally and professionally, grateful for the lessons learned and the growth attained. This journey stands as a testament to the power of resilience and the relentless pursuit of excellence, principles that continue to guide her endeavors.


Advice for Women Entrepreneurs:

To young women aspiring to carve their entrepreneurial paths, Marie-Christine Jené's most heartfelt advice is to hold onto their dreams and persist through adversity. The journey of entrepreneurship is fraught with challenges, yet it is within these moments of difficulty that the seeds of their greatest successes are sown. Embrace every setback as a learning opportunity and a stepping stone towards their goals.


Beyond perseverance, she advises actively seeking mentorship and surrounding oneself with a network of supporters and advisors who believe in their vision. The wisdom and experience of those who have navigated similar paths can be their most valuable resource. Equally important is the commitment to continuous learning and adaptation. The entrepreneurial landscape is ever-evolving, and staying informed about their industry will enable them to innovate and stay ahead of the curve.


Lastly, she emphasizes that their unique perspective as women is a strength. Embracing it in their entrepreneurial journey is crucial. Diversity of thought leads to innovation, and by bringing their whole selves to their business, they create a company that truly stands out.


In summary, Marie-Christine suggests letting their dreams be their compass, but arming themselves with resilience, knowledge, mentorship, and the power of their unique perspective. This combination will not only propel them forward but also inspire others to follow in their footsteps.






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